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It’s hard enough to chase a scientific breakthrough.
But as New Zealand company Ārepa found out it's even harder and more expenisve to defend your breakthroughs time and time again.
Ārepa was founded in 2017 and the so called “brain drink” company was growing at a rapid pace when at the end of 2023, they hit a massive speed bump.
That's when the Ministry for Primary Industries and an Auckland University scientist came out and said the company hadn’tactually proven better brain function at all.
Ārepa found itself in the headlines, but for all the wrong reasons.
The company's co-founder and co-chief executive Angus Brown told their story with Kerre Woodham on the latest episode of Bosses Unfiltered.
LISTEN ABOVE
NOTE: This interview was recorded on June 4th 2025.
See omnystudio.com/listener for privacy information.
By Newstalk ZBIt’s hard enough to chase a scientific breakthrough.
But as New Zealand company Ārepa found out it's even harder and more expenisve to defend your breakthroughs time and time again.
Ārepa was founded in 2017 and the so called “brain drink” company was growing at a rapid pace when at the end of 2023, they hit a massive speed bump.
That's when the Ministry for Primary Industries and an Auckland University scientist came out and said the company hadn’tactually proven better brain function at all.
Ārepa found itself in the headlines, but for all the wrong reasons.
The company's co-founder and co-chief executive Angus Brown told their story with Kerre Woodham on the latest episode of Bosses Unfiltered.
LISTEN ABOVE
NOTE: This interview was recorded on June 4th 2025.
See omnystudio.com/listener for privacy information.

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