Today we will be speaking with Sam Paget Steavenson, co-founder of Botivo. This British non-alcoholic botanical aperitivo has joy, playfulness and vivacity in abundance across flavour, brand and approach to doing business. This is accompanied by a determination, an attention to detail and a focus that means the commercial side is thriving, the company is a certified BCorp and they have been in receipt of some serious funding to make expansion possible. This is, simply, a modern day case study of growing a brand and a business in the 2020s.

This is a great way to begin our new series on mental health, creativity and entrepreneurship. I have long wanted to explore this topic and am so so pleased that Sam agreed to kick things off. It’s not something routinely discussed and often only in hindsight. Creativity and entrepreneurship are adventures, magnificent ones which bring people alive, show them what they are capable off and offer a real thrill and sense of fulfilment. But there are also real challenges, bumps in the road and tough times.

In this series we will look at different aspects of the life of a creative entrepreneur - some light-heartedly and some more challenging. In today’s episode we are going to look at Patience and Persistence. We are going to find out about the trials, tribulations and opportunities of working in the emerging non-alcoholic industry. We are going to dive into Botivo ‘Yellow Hour’ and discover more about the engaging energy of their brand and storytelling. We will hear about the flavour profile and how it takes a year to make a batch of Botivo. And we are going to explore the importance and place of patience alongside the necessity for persistence and determination. And in all of this, how can we keep focused on great mental health as a maker, creator, artisan and founder.