We discuss the importance of the millennial to the bourbon industry as well as marketing schemes and social media. Which one of these outlets should be credited with saving the bourbon industry and creating what we now call the Bourbon Boom? We also discuss what role the craft distillers play in all of this. We hope you enjoy this episode and also realize not all opinions align with ours. We would love to get your opinion and feedback! Cheers!

Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

If you have any comments, questions, or suggestions, please email us at [email protected].

Visit our website BourbonLens.com to check out our blog posts and see what we are up to.

SHOW LINKS:

The New Face of The Average Whiskey Drinker (Robb Report)

Best Craft Distilleries (including Peerless and New Riff)

Craft Whiskey - From Sourcing to Distilling

Old Forester Rye is the drink of the night and the secondary market goes wild driving its price up quickly.

Michter's invades downtown Louisville. The Bourbon Lens will be making a visit soon

It isn't just the Bourbon Boom, Downtown Louisville is feeling the impact too.

Goodwood Bourbon? There is an unsolved mystery and Scott has the scoop.

Show Links:

Goodwood's New Bourbon

Fred Minnick says not so fast!

Old Forester 100 Proof Rye

Michter's Fort Nelson Distillery Opening.

Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

If you have any comments, questions, or suggestions, please email us at [email protected].

Visit our website BourbonLens.com to check out our blog posts and see what we are up to

We pay a visit Kentucky Peerless Distillery and provide our thoughts on the revived distillery brand. We also discuss our thoughts on their rye whiskey and the processes they use as they prepare to launch their first bourbon. We also discuss the new partnership with the UFC and ESPN+ and if the first ever ESPN-UFC event was a bust or success.

See the links below for photos from our tour at Kentucky Peerless.

Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

If you have any comments, questions, or suggestions, please email us at [email protected].

Visit our website BourbonLens.com to check out our blog posts and see what we are up to.

Show Links:

Single Barrel Selection: https://www.instagram.com/p/Bs1kulAjh1i/

Rye Whiskey at Rest: https://www.instagram.com/p/Bs6xkoVDxT2/

Vendome Copper: https://www.instagram.com/p/Bs4AneKHN74/

Belly up to the Bar: https://www.instagram.com/p/Bs1RduaHtuR/

The whole gang is here and we discuss why everyone freaks out in Kentucky when snow is in the forecast, Bryan taking advantage of the free sushi samples, and why Bryan is drinking Mich Ultra on The Bourbon Lens. In bourbon news, Maker's Mark filed a lawsuit against long-time partner Ted's Cigars. We have some other conversations about food pairings with bourbon, work stressors and after-work drinks, one bourbon that we would pick if we could only have one for rest of time (had to currently be on your bar), and why Scott reminds Bryan of Ron Swanson.

Be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

If you have any comments, questions, or suggestions, please email us at [email protected].

Visit our website BourbonLens.com to check out our blog posts and see what we are up to!

This week on The Bourbon Lens we discuss best Christmas gifts, our thoughts on New Year's resolutions, NFL Playoff predictions, and UK & U of L sports. We also discuss how to choose a bourbon at a bar that won't break the bank, what proof whiskey we prefer, and where our next stops will be on the Kentucky Bourbon Trail.

Be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

If you have any comments, questions, or suggestions, please email us at [email protected] Visit our website BourbonLens.com to check out our blog posts and see what we are up to!

In this episode, The Bourbon Lens team discusses a myriad of topics including upcoming college football playoffs, our Christmas & NYE plans, best gift ideas for your work Christmas parties, and the bourbon craze forcing us to find other readily available bourbons. We also review of our most recent Kentucky Bourbon Trail visits at Buffalo Trace, Castle & Key, Old Forester, and Bulleit distilleries.

Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter.

Visit our website BourbonLens.com to check out our blog posts and see what we are up to!

Our first episode of The Bourbon Lens. Learn a little about each of us and the podcast in this short intro episode.

The goal of this podcast project is to replicate the types of things we talk about on a daily basis. Whether it's the latest sports stories and headlines, to obscure news, or even new products and content that we are consuming, we want to share with you what we share with each other. There will be occasional bourbon reviews, frequent bourbon drinking, and lots of opinions fueled by a little bourbon. This is what the Bourbon Lens is. An hour or so dedicated to carrying a conversation about life while enjoying the company of each other and a glass of bourbon.