Bourbon Lens

In this episode of The Bourbon Lens, hosts Jake and Scott dive headfirst into what 2026 could mean for the bourbon industry. From production pauses at major distilleries to the continued rise of craft producers and non-distilling producers (NDPs), the guys explore how shifting market dynamics are reshaping bourbon as we know it.

They break down why sustainability and intentional production matter more than ever, how consumer preferences are evolving toward fewer but higher-quality releases, and why experiential whiskey events and bourbon festivals will be critical for brands looking to stand out. Along the way, Jake and Scott also reflect on personal goals, creating lasting memories, and the role whiskey clubs and communities play in keeping bourbon culture thriving.

Whether you’re a casual drinker, a serious collector, or someone curious about where bourbon is headed next, this episode offers thoughtful insight into the future of whiskey in 2026 and beyond.

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#Bourbon #BourbonPodcast #Whiskey #WhiskeyPodcast #Bourbon2026 #CraftDistillery #BourbonIndustry #WhiskeyCommunity #NDP #BourbonTrends #AmericanWhiskey #BourbonCulture

• 2026 is shaping up to be a pivotal year for the bourbon industry
• Production pauses signal a push toward sustainability and long-term planning
• Craft distilleries are gaining momentum, especially at the regional level
• NDPs must innovate through blending, storytelling, and unique offerings
• Experiential engagement will be a major driver for bourbon brands
• Consumer demand is shifting toward fewer, higher-quality releases
• Pricing and availability continue to influence buying behavior
• Bourbon festivals and shared experiences strengthen community
• Personal growth and intentional living are recurring themes for the hosts
• The bourbon industry remains cyclical, with trends constantly evolving

• “2026 is upon us.”
• “The hardest working still in bourbon.”
• “Fewer, bigger, better.”

Bourbon, Bourbon Podcast, Whiskey Podcast, Bourbon 2026, Craft Distilleries, NDPs, Non Distilling Producers, Whiskey Production, Bourbon Industry Trends, Bourbon Festivals, Whiskey Community, American Whiskey, Personal Growth, Bourbon Market

In this episode of The Bourbon Lens, Jake Lewellen takes a closer look at New Riff’s Balboa Rye 95.5, a standout rye whiskey that showcases the distillery’s continued innovation and quality. Jake breaks down the tasting notes, highlighting a creamy, fruity nose followed by a balanced palate of sugary citrus and peppery rye spice.

This rye delivers a smooth yet flavorful experience, making it an excellent pour to kick off the year. Beyond the glass, Jake discusses why New Riff is a distillery to watch in 2026, pointing to their creative releases, thoughtful mash bills, and increasing use of older age statements that continue to elevate their portfolio.

If you’re a rye whiskey fan or curious about emerging trends in American whiskey, this episode is a must-listen.

🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.
📸 Follow on Instagram: @bourbonlens
🌐 Visit: www.bourbonlens.com
💬 Discord: https://discord.gg/pd6ys5nRSU

#NewRiff #BalboaRye #RyeWhiskey #WhiskeyReview #BourbonLens #WhiskeyPodcast #AmericanWhiskey #CraftDistillery #WhiskeyTasting #RyeReview #BourbonCommunity

• New Riff Balboa Rye 95.5 delivers a creamy, fruity, and well-balanced rye profile
• The nose offers soft fruit and cream notes
• The palate balances sugary citrus with classic rye pepper spice
• Balboa Rye 95.5 is an approachable yet flavorful rye whiskey
• New Riff continues to stand out through innovation and quality
• Older age statements position New Riff as a distillery to watch in 2026

• “A creamy, fruity rye that really stands out.”
• “This is a great way to start the year.”
• “New Riff is absolutely one to watch in 2026.”

New Riff, Balboa Rye 95.5, Rye Whiskey Review, New Riff Distillery, Rye Whiskey, American Rye, Craft Whiskey, Whiskey Podcast, Whiskey Tasting Notes, Bourbon Lens, Whiskey 2026 Trends

In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Jay West, widely known in the bourbon community as T8ke, and now the Principal Whiskeymaker at Middleburg Barrel Company. Jay joins the show to discuss his unique path through the whiskey world—from the early days of Reddit’s r/bourbon community, to his work with Whiskey Raiders, and into his current role shaping Middleburg’s growing portfolio of American whiskey.

The conversation explores how Jay’s years as a whiskey critic and reviewer helped refine his palate and approach to barrel selection and blending. Jake, Scott, and Jay discuss Middleburg Barrel Company’s current releases, including The Reveries and Provenance Bourbon, and how Jay balances creativity, deep bourbon knowledge, and practical grit when building a whiskey brand in today’s competitive market.

Jay also shares insight into his long-term vision for Middleburg Barrel Company, plans to expand the portfolio, and what it takes to transition from evaluating whiskey to actively creating it. Throughout the episode, listeners get a behind-the-scenes look at modern independent whiskey making through the lens of one of the most respected palates in American bourbon.

Jay West is a multifaceted spirits professional with a foundation rooted in years of experience as a professional critic and spirits writer, having reviewed thousands of whiskeys from around the world. He has been featured in major lifestyle and spirits-focused publications such as Gear Patrol, Men’s Health, Bourbon Pursuit, The Bourbon Life Podcast, The RumCast, and more. Through his work, Jay has established himself as a trusted voice in the industry, providing insight and expertise that resonate with both casual enthusiasts and seasoned connoisseurs.

Jay’s expertise in barrel selection and blending has made him a sought-after figure in the whiskey community. Beyond his writing, he has collaborated with leading distilleries, brands, and industry professionals—including Beam Suntory and Diageo—to curate and create exclusive bottlings rooted in innovation. These releases have earned critical acclaim nationwide, showcasing his keen palate and ability to craft compelling whiskey experiences.

In his latest venture, Jay now lends his curation talents as Principal Whiskeymaker at Middleburg Barrel Company, makers of Provenance Bourbon. In this role, he oversees barrel selection and blending, ensuring each release meets the highest standards of quality and craftsmanship.

In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Kevin Aslan of Hotaling & Co., Head Distiller/Blender for Old Potrero, and a longtime friend of the show. The conversation spans two shared passions—gin and rye whiskey—and highlights what makes Old Potrero one of the most distinctive producers in American whiskey.

Jake and Scott dive into Kevin's and Scott's mutual love of gin, including a discussion of Junipero Gin and its lineup, exploring how botanical balance and unique gin prodction resonates with modern drinkers.

The conversation then shifts to Old Potrero's approach to rye whiskey, focusing on its use of 100% malted rye grain, a style that sets the distillery apart from traditional rye producers. The group discusses the Old Potrero 6 Year Old Toasted Barrel Malted Rye Whiskey, examining how toasted oak influences sweetness, spice, and mouthfeel.

The episode wraps with a tasting and deeper discussion of an allocated Old Potrero Cellar Series release—the Toasted Barrel Rye Whiskey finished in Gundlach Bundschu Gewürztraminer barrels. Kevin shares insight into how wine finishing, barrel selection, and malted rye interact to create layered, expressive whiskey, while Jake and Scott reflect on how these finishes expand the conversation around American rye.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam's brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive insider look.

While working through a few first-day kinks in the new studio, Jake and Scott explore what makes the Beam Homeplace experience unique and dive into the current and upcoming whiskey innovations coming out of the James B. Beam Distilling Co. Alex shares insight into how Beam approaches storytelling, hospitality, and innovation while honoring generations of bourbon-making tradition.

A major focus of the episode is the debut of the Hardin's Creek Warehouse Series, a new limited collection designed to showcase how different warehouse environments shape bourbon flavor. The discussion breaks down how rickhouse design, height, and microclimate influence maturation—even when all other production variables remain the same.

The episode wraps with a look at Beam's newly announced partnership with the Cadillac Formula One Team, set to debut during Cadillac's inaugural 2026 F1 season, highlighting Beam's expanding global presence and crossover into motorsports culture.

The Hardin's Creek Warehouse Series is a limited, three-part collection that builds on the brand's experimental roots. Following the 2023 Kentucky Series—which explored terroir across multiple Beam campuses—this release isolates a single variable: the warehouse itself. Each bourbon uses the same mash bill and production process, allowing the aging environment to take center stage.

As Freddie Noe, Eighth Generation Master Distiller at the James B. Beam Distilling Co., explains, the Warehouse Series demonstrates how maturation environments alone can dramatically shape flavor.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel's Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery.

The conversation covers the debut of Jack Daniel's Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery's highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release reflects Jack Daniel's traditional approach to whiskey making.

Jake and Scott also dive into the latest Jack Daniel's Single Barrel Special Release Tanyard Hill Rye, a barrel proof Tennessee rye aged in one of the distillery's earliest barrelhouses located atop the historic Tanyard Hill site. The group discusses how location-driven maturation, long aging, and high proof combine to create a powerful and complex rye whiskey.

Additional topics include the introduction of a new 3-liter Jack Daniel's bottle, the continued evolution of Jack Daniel's limited and special releases, and the distillery's high-profile partnership with McLaren Formula One, two-time reigning World Constructors' Champions. Throughout the episode, Chris shares insight into how Jack Daniel's balances heritage, innovation, and global reach while staying rooted in Lynchburg.

• Distillery: Jack Daniel Distillery, Lynchburg, TN
• Whiskey Type: Tennessee Whiskey
• Mash Bill: 80% corn, 8% rye, 12% malted barley
• Proof: 100 proof (also barrel entry proof)
• Age: 8 years
• MSRP: $69.99 (2025)
• Availability: Year-round, Single Barrel Collection

Matured at least seven years in Jack Daniel's highest-elevation barrelhouses, Heritage Barrel delivers a soft oak nose with vanilla and graham cracker, followed by rich flavors of vanilla, marshmallow, and toffee. The finish lingers with brown sugar and oak, offering a balanced, classic Tennessee whiskey profile.

• Whiskey Type: Barrel Proof Tennessee Rye Whiskey
• Mash Bill: 70% rye, 18% corn, 12% malted barley
• Distillation Date: November 2015
• Barrelhouse: Tanyard Hill Barrel House 1
• Proof Range: 130.2–148.8 proof (65.1%–74.4% ABV)
• Bottle Size: 700mL
• MSRP: $79.99
• Availability: Limited, nationwide

Aged in one of the earliest barrelhouses on the Jack Daniel's campus, Tanyard Hill Rye showcases dark fruit and sweet oak aromas, with flavors of candied mint, dark chocolate, and baking spice. The finish brings clove, sweet tobacco, and oak, highlighting the intensity and depth that come from long aging and barrel proof bottling.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

Cheers,
Scott & Jake
Bourbon Lens

Image Credit: Jack Daniel Distillery

Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of Make & Muddle, to discuss her upcoming book, The Classic Cocktail Revival, which released in September 2025 from the University Press of Kentucky.

Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer's earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for everyone.

In this episode, Jennifer shares the inspiration behind The Classic Cocktail Revival, exploring why timeless cocktail recipes are experiencing a resurgence and how classic techniques continue to resonate with modern drinkers. We also dive into the story behind Make & Muddle, Jennifer's craft syrup and shrub company designed to simplify beverage making without sacrificing quality. Whether you're a professional bartender or a home host, Jennifer explains how thoughtful ingredients and a collaborative spirit can elevate any cocktail experience.

You can purchase the book wherever books are sold, including at Carmicheal's in Louisville.   We encourage you to support your local independent bookstore this holiday season.  

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate.

Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape.

The episode explores the collaborative process behind developing Burnt Tavern Bourbon, Chip Tate's approach to wood finishing and flavor development, and how the team balanced tradition with innovation to create a distinct new American whiskey. Jake and Scott also dig into the challenges and opportunities facing new bourbon brands today, and what sets Burnt Tavern apart in an increasingly crowded market.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency.

The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what "estate whiskey" means, how grain provenance impacts flavor, and why agriculture is rapidly becoming the next frontier in premium bourbon production.

This episode offers an inside look at the research and innovations driving estate-grown grains and the future of terroir in American whiskey.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America.

The conversation dives into the origin story of Field of Dreams Whiskey, Drew's journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey making.

Listeners will also get an inside look at Field of Dreams Small Batch Bourbon and their newest release, Field of Dreams 2025 All-Star Whiskey — a truly historic blend.
This one-of-a-kind whiskey brings together:

• 30 distilleries in one bottle, the largest blend in whiskey history
• Field of Dreams Bourbon plus a whiskey component from every major league market
• Expert blending by Murphy Quint of Cedar Ridge Distillery
• A mix of bourbon, rye, single malt, wheat, and Canadian whiskeys
• Average age of 7 years, with barrels aged 1–25 years
• 108 Proof (54.0% ABV) and limited to 10,000 bottles nationwide

Whether you're a baseball fan, whiskey lover, or both, this episode tells an inspiring story about passion, creativity, and collaboration.

🎧 Listen now to hear how the Field of Dreams Whiskey team is blending America's favorite pastime with America's native spirit.

Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.

We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.

You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.

Have questions, feedback, or guest suggestions? Drop us a line at [email protected].

Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.

Cheers,
Scott & Jake
Bourbon Lens

Image Credit: Field of Dreams Whiskey