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Will consumers become tired of Kentucky bourbon? With the rise of non-Kentucky brands gaining recognition for their quality whiskey, Kentucky bourbon still holds a strong position in the market due to its long-established reputation and consumer perception of safety and acceptance. 

While Kentucky will likely continue to hold the cache of consumer preferences, today we debate whether consumers will move past the big six Kentucky brands, or Kentucky in general, and latch on or explore other options. We'd love to hear from you on this!

We hit on:

and much more.

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We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?

Show Notes:

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Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.

Show Notes:

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If you can recall your childhood, you probably remember your Dad being there but you may never have appreciated the life lessons you were taught until you got much older. And when you have kids, maybe that's the reason you start drinking bourbon. Both of these are reasons our guest today decided to call his brand Fathertime Bourbon. Jim Gaffigan needs no introduction because we've all laughed at his jokes throughout the years. Family life is a facet of his standup, and food obviously, but Jim loves to say the things we're all thinking and it's what has made him so successful in his comedic career. Jim Gaffigan joins the show to talk about how he made the switch from beer to bourbon and what drew him in to becoming a bourbon connoisseur or as he likes to call it, a professional alcoholic. From there we dive into his new brand of Fathertime Bourbon and what it meant to incorporate generations of his family and his comedic focus into the story and design.

Show Notes:

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On this Whiskey Quickie by Bourbon Pursuit, we review Whiskey JYPSI Explorer. This 6 year old bourbon is 103 proof and $70 MSRP. Let us know what you think. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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