Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, at the end of the year we typically like to post some episodes that aren't our normal types and end up being fun. However, this past year we launched a second podcast called Behind The Pursuit. This new podcast releases every 2 weeks that covers topics of sourcing, forecasting, brand loyalty, raw materials, work/life balance, and more. This is a creative outlet for us to talk to you all about what it takes to build a bourbon brand. This is episode 22 of Behind The Pursuit where we talk about our journeys visiting multiple states and brand loyalty. Do bourbon geeks have brand loyalty? And how do you build brand loyalty to a general consumer? Make sure you subscribe to Behind The Pursuit on your podcast player and hit subscribe to listen to more of these episodes. 

Subscribe to Behind the Pursuit on:

Apple Podcasts

Spotify

iHeartRadio

Amazon Music

Google Podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

For the longest time, celebrities have been getting into the spirits industry. It first started off as being a spokesperson and putting a recognizable face to a brand. Now, many celebrities are coming out with their own bottles, and bourbon is no exception. In this episode, we look at many of the celebrity bourbon brands that have emerged over the past few years and analyze them. Does a celebrity care about the quality of the whiskey? Are they just in it for an added revenue stream? Are there any good ones? But we ultimately want to know if celebrities will help bourbon or hurt bourbon.

Show Notes:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Its Bourbon Community Roundtable #75 and in this episode we focus on one major topic and then end the show looking back at this year in bourbon. Last week, the team at Breaking bourbon came out with an article called Does Bourbon Have A Small Brand Problem. It was a fascinating article because it talks about many of the interesting things we see about craft brands. Are people only interested interested in heritage brands? Is there a big knowledge gap? Is this a problem because of the unfair playing field with the three tier system? Are there too many choices or do brands just lack hype? In the last part of the show, I revisit all of our 2022 predictions to see who got it right and who got it wrong.

Show Notes:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

The idea of owning a liquor store sounds great, doesn't it? It sounds like you get to play around with booze all day and you never have to worry about allocation ever again because you get to keep all the Pappy and Blanton's for yourself. That couldn't be further from the truth. It's a business that relies on margin to keep the doors open. And when those doors are open, you don't really know what can happen next. Tony Konja is the owner of Keg N Bottle. We've talked about Keg N Bottle a few times because that's our partner store for our barrel selections. But the real reason we have Tony on the show is talk about a deeper subject of the retail liquor business and that is theft. No matter what you get into, you have to assume there are terrible humans out there that will take advantage of any situation. Tony gives us an introspective look into how he combats theft from brick and mortar locations as well as online retail and how this business has even had him being held a gun point saying his last prayer.

Show Notes:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices