It's the final episode in our 4 part series of "Is Bourbon Broken?" based on the Bourbon and Banter blog series. We've looked at the consumer, secondary market, distribution and retail, but this time we are looking back at the consumer from a different angle by evaluating purchasing trends. The market is changing and now there are craft distillers, younger age statements, and NDPs with price tags 10x the cost of what the original producer charges. So what continues to drive this behavior?

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On this Whiskey Quickie by Bourbon Pursuit, we review King of Kentucky 2021. This 14 year old bourbon is 130 proof and $250 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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It's This Week in Bourbon for October 8th 2021. Here's the headlines for this week. MGP gets a somewhat rebrand to Ross & Squibb Distillery, Stoli hires David Mandell to lead KY Owl construction, and Buffalo Trace releases the details for the 2021 Antique Collection, but there's a big hitter missing this year.

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Welcome back to Part 3 on our series of "Is Bourbon Broken?" as we analyze the multi-part blog series from Bourbon & Banter. This episode is one that many have been waiting for as we evaluate the variable that is completely out of our control as a consumer and that's distribution and retail. We've challenged this system multiple times and I'm not sure if we'll ever figure out the correct answer, but how do we make sure it's always working in favor of the consumer? How should distributors reward stores differently? What does the future of commerce look like? And should distributors and retailers be wary of the digital age?

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On this Whiskey Quickie by Bourbon Pursuit, we review Four Roses Limited Edition Small Batch 2021. This 12-16 year old bourbon is 114.2 proof and $150 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. 

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Last week, we kicked off the series of analyzing Bourbon & Banter's article on "Is Bourbon Broken?" and this next installment looks at the secondary market. The prices of bourbon have been growing immensely and who knows if the prices will ever drop. Will there ever be an end in sight for consumers buying on the secondary or should companies adjust their prices accordingly? We tackle all this and more.

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On this Whiskey Quickie by Bourbon Pursuit, we review a Stagg Jr. Single Barrel pick from the Dallas Bourbon Club. This non-age stated bourbon is 134.4 proof. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Welcome to the first part in a series of "Is Bourbon Broken?" where we take an in-depth look at a multi-part blog series from Bourbon and Banter. In these four episodes, we are going to look at the consumer, the secondary market, retailers and distributors, and then wrap it up once again evaluating the consumer. In this first part, we take a long hard look at the consumer. Are every day bourbon drinkers the ones to blame? What compels people to stand in line for Blanton's? But ultimately, what can we all do as bourbon enthusiasts to educate the broader mass market?

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On this Whiskey Quickie by Bourbon Pursuit, we review Booker's Tagalong Batch 2021-02. This 6 year 5 month old bourbon is 127.9 proof and $90 MSRP. Let us know what you think. Cheers!

Whiskey Quickie is brought to you by Barrell Bourbon. Learn more at BarrellBourbon.com.

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

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Last week, White Dog Trading became the newest member of the Kentucky Distillers' Association. This is the first time a bourbon broker that helps clients source whiskey has become a member. How does White Dog benefit from joining and vice-versa? Union strikes are not uncommon in bourbon. We've seen them happen plenty of times over the past few decades. We will touch on the latest strike to hit the bourbon market. We wrap up the show by talking about who is doing the best at bourbon marketing.

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