On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.

For sponsorship opportunities contact us:  

[email protected].  

For more information visit:  

https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

© 2021 Insider Intelligence