Strawberry Letter

Brand Building: She encourages clients to allocate 10–30% of profits to marketing and strategy.


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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

Founder of AOA Events and PR and Women in Media Global:

🎙️ Guest Introduction

  • Danielle Jeter is a proud Spelman College graduate.
  • Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
  • Based in Miami, originally from Philadelphia.

🧠 Entrepreneurial Journey

  • Started in event planning and radio promotions.
  • Transitioned into public relations after repeated client requests.
  • Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”

🔁 Rebranding Lessons

  • Rebranding was prompted by client feedback and public confusion.
  • Took a strategic approach: consultations, think tanks, redesign of all brand assets.
  • Resulted in a more relatable and inclusive brand identity.

📣 Strategic Communications

  • Focuses on external communications to connect clients with their target audiences.
  • Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
  • Advocates for short-form, impactful messaging.

🧩 Brand & Brand Activation

  • Brand = Reputation, not just logos or colors.
  • Brand activations create emotional connections through experiences (events, kiosks, partnerships).
  • Smart activations happen where the audience already is (e.g., Formula 1, festivals).

Common Mistakes

  • Not budgeting for marketing.
  • Trying to appeal to everyone instead of focusing on a niche audience.
  • Ignoring feedback from clients or social media comments.

💼 Client Onboarding Process

  • Free discovery calls.
  • Intake form to understand goals and pain points.
  • Services offered on a retainer basis.
  • Encourages clients to allocate 10–30% of profits to marketing.

📈 Marketing & Sales Accelerator

  • Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
  • Emphasizes the importance of marketing systems and sales strategy.

🎧 Women in Media Global & Podcast

  • Created to address the lack of female representation in media.
  • Hosts conferences and a podcast called The Woman Speaks Show.
  • Available on Spotify, Apple Podcasts, YouTube.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

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