Strawberry Letter

Brand Building: She helps individuals and organizations reach their goals through structured, science-based coaching.


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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier.

  • Master Certified Executive Coach
  • Organizational Psychologist
  • Founder of Personality Matters, a multimillion-dollar consulting firm

🌟 Key Themes 1. What Is a Master Certified Executive Coach?

  • Dr. Collier is credentialed by the International Coach Federation and trained in Neuro-Linguistic Programming (NLP).
  • She helps individuals and organizations reach their goals through structured, science-based coaching.

2. Organizational Psychology

  • Focuses on aligning people, processes, and technology for optimal performance.
  • Uses diagnostics and gap analysis to tailor strategies for individuals and companies.

3. The Science of Connection

  • Emphasizes the importance of relationships and emotional intelligence.
  • Promotes the idea of “never walk alone” — building a supportive network is key to success.

4. Rise Framework

  • Relational
  • Interpersonal
  • Social
  • Emotional
    Used to help individuals and teams grow holistically.

5. Challenges in the Workplace

  • Dr. Collier addresses modern workplace stress, technology overload, and the need for intentionality.
  • Encourages people to take control of their mindset and routines (e.g., ditch the snooze button!).

6. Black Women in the Workplace

  • Acknowledges systemic barriers but focuses on solutions and building strong support systems.
  • Advocates for certification and professional development to access higher-level opportunities.

đź’¬ Notable Quotes

  • “Success is less about speed and more about direction.”
  • “If someone knocks you down, it’s their fault. If you stay down, it’s yours.”
  • “Your personality will take you into any room.”

🏢 About Her Company: Personality Matters

  • Specializes in helping organizations and individuals improve performance through behavioral science.
  • Ranked #9 on the University of Georgia’s Bulldog 100 list of fastest-growing businesses.

#SHMS #STRAW #BEST #AMI

See omnystudio.com/listener for privacy information.

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