Brand Master Podcast

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction. 

Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more. 

Next, you’ll learn the difference between channels, platforms, tools, tactics, and techniques that go into a digital marketing strategy and how to rise above the overwhelm with these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions. 

Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market. 

With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll break down the major roles in a branding business when starting out as a freelancer or solopreneur. 

Next, you’ll discover the number one way you can excel at any role, specifically these major branding business roles, and how to decide where to prioritize your efforts if you want to grow your business or just want to be the best you can be. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover neuroscience, its advances in recent decades, and how it has helped us to understand the brain, why humans behave the way they do, and how they make decisions. 

Then, we’ll address the idea that neuromarketing and its practices can be seen as a form of manipulation and how you can ethically use it in your efforts. 

Next, we’ll dive into the 6 neuromarketing tactics you can leverage in your brand communication. 

Ultimately, by the end of this video, you’ll understand how you can ethically leverage neuroscience across your brand messaging to make connections. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn how marketing trends, specifically digital marketing trends come and go while fundamental principles will give you the tools to find marketing success across all channels. 

Then we’ll highlight how marketing platforms and tactics evolve or are reinvented regularly including email marketing and automation, Instagram marketing, Facebook marketing, SEO, content marketing, and many more. 

Next, we’ll dive into the fundamental guiding principles you can use in your business to grow your brand. 

Take these principles into your own business and use them to guide your marketing decision and marketing strategy to see consistent results and ultimately grow your brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’re going to define exactly what your brand-building efforts aim to achieve and why that’s so important for your target market research and analysis.

 Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources. 

Then, we’ll cover the 6 steps and tactics you can use to identify your target market. 

This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn about the crippling employee mindset that most new freelancers take into their business that hampers any possible business growth. 

Next, we’ll look at how most service-based businesses charge for their services (hint, most don’t charge by the hour). 

Next, we’ll look at your most valuable asset, which is your time, and how many businesses that price by the project, still base their prices on time. 

Finally, we’ll look at how the pricing strategy of most successful service-based business is based around the end result of what they provide and how critical it is to your branding or digital marketing business to adopt this approach for growth and success. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll cover some of the common terms that are used interchangeably including sales funnels, marketing funnels, digital marketing funnels, and lead generation funnels. 

Next, I’ll share how Russel Brunson and Ryan Deiss both helped me to understand marketing funnels and how it all just clicked for me. 

Then, you’ll learn the critical difference between tactics and strategy and how different your marketing strategy is from a single marketing tactic. 

Next, you’ll learn that your sales funnel is not just a marketing strategy but an entire system to help you develop leads and convert leads into sales and customers before I show you how to create a digital marketing funnel using a proven template. 

Finally, you’ll understand that all the marketing and sales tactics in the world won’t help you build your brand and grow your business unless they’re part of a system that’s designed to guide your audience from a cold lead to a happy customer.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll explore the widely understood terms and ideas around branding and how they lack direction to execute or develop a brand strategy. 

Next, we’ll dive into the individual strategic principles of brand strategy one by one. These 5 fundamental brand strategy principles don’t change. They’re not based on trends and will remain relevant for generations. 

If you want to become a brand strategist and develop brand strategies for your client (or develop a strategy for your own brand), understand them, know them, learn them, and use them as a guide for every strategic brand you build. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a valued paying client. 

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking. 

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services. 

By asking all 5 of these questions you’ll achieve 3 things 

[1] You’ll Position Yourself As An Authority 

[2] They’ll Question Their Logic

[3] They’ll value your response 

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/