Brand Master Podcast

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a client’s. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

If you’re considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you. 

First, we’ll dive into the history of Mailchimp and how the founders grew the brand from a small startup to a $400 million dollar company before their rebranding strategy. 

Next, you’ll discover how the rebranding idea came from natural evolution and demand from their customers. 

You’ll see how Mailchimp repositioned itself in the market with a repositioning strategy to appeal to a broader audience. 

Then you’ll discover how the founders made some critical and strategic decisions with a focus on their existing customers and loyalty to the brand personality that helped to build the brand. 

Finally, we’ll explore the bright and energetic brand identity system that went against the technology industry trend which has continued to set them apart. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do. 

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity. 

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical. 

First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session. 

Then we’ll cover the six most common mistakes you need to avoid. 

[1] Not Setting the mood 

[2] Not having a timed agenda 

[3] Over Talking 

[4] Not Managing Personalities 

[5] Shutting down ideas 

[6] Making Assumptions 

If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and you are halfway there to developing a brand strategy in collaboration with your brand leadership team. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter.

Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant. 

Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch. 

By the end of this tutorial, you’ll have a roadmap to go out and develop a brand strategist for your own brand or your client. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, I’ll share with you how terrible I was when I began to build my own personal brand and how important this period was in avoiding bigger mistakes. 

I also share how I’ve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin, and Gary Vaynerchuck. 

Next, you’ll discover how being genuine in building relationships can lead to other people and influencers in the industry getting behind you and defending your brand-building and content-creation efforts. 

Then, I’ll uncover the biggest personal branding mistake you could make and how someone in the branding industry is demonstrating exactly what not to do through the very actions they’re taking. 

I share with you how multiple branding influencers have reached out to me to highlight how this content “creator” has consistently copied the Brand Master Academy content word-for-word. Since then, we’ve hired an external company to document evidence and issue multiple takedown notices, yet still, the “word-for-word” plagiarism continues (and more people are beginning to take notice). All of this sets the tone for the overarching message of this video. YOUR BRAND AND YOUR PERSONAL BRAND IS YOUR REPURATION.  THE ONLY WAY TO BUILD A SUCCESSFUL PERSONAL BRAND IS TO FIND YOUR OWN VOICE. 

Regardless of where you are now in your personal brand building, take confidence in the fact that there is only one you.  Take inspiration from others, but put all your focus and effort into finding your own unique voice, opinions, ideas, and content and build a brand that you can truly and honestly call your own…

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies. 

Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you structure your fees. 

Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve. 

We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project. 

From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively. 

Then, you’ll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session. 

Next, you’ll see how the target market takes center stage and how to leadership team can develop affection for the people they want to connect with. 

This collection of questions is not just another branding questionnaire; it is the foundation of the brand strategy workshop and if used effectively by the brand strategist, can provide a solid foundation for brand strategy development. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services. 

Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business. 

Next, we’ll just into the actionable steps you need to take to uncover profitable niches. 

Step 1: Identify Industries With High-Profit Margins 

Step 2: Identify Sub_industries for more relevance 

Step 3: Analyse the industry branding level 

Step 4: Identify The Target Region 

Step 5: Calculate The Number Of Businesses In Your Market 

Step 6: Estimate A Conversion Rate 

Step 7: Estimate Your Average Invoice 

Step 8: Calculate Your Potential Revenue 

Step 9: Rinse Repeat & Review 

By the end of this episode, you’ll have a 9-step process you can use to uncover profitable niches to find high-paying clients that have the budget to pay you for your specialist brand strategy services. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success. 

Next, you’ll learn that a lack of branding metrics doesn’t mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics. 

Then, we’ll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing. 

By the end of this episode, you won’t just have a clear understanding of the difference between marketing ROI and branding ROI, you’ll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/