Brand Master Podcast

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In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.

Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.

We’ll explore:

You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.

By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires.

You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework. 

First, you’ll learn how going beyond demographics and psychographics allows you to identify the personality of your audience and the archetype they’re most aligned to. 

Then, you’ll discover how to combine desires, characteristics, and your audience’s needs to understand the emotional landscape of your audience.

Finally, you’ll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality. 

By the end of this episode, you’ll have a 5 step framework you’ll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands. 

Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life. 

You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level. 

By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires. 

You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work to advising brands on diversity inclusion, and big-picture meaning.

Sunny gives us a sneak peek into her book “Rare Breed” and how the traits and vices of leaders can act as a spearhead to the brands they lead.

We also discuss the evolution of the branding industry how brand strategists must educate their clients and how to build a branding agency from scratch.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing what you need to get out. 

Then, you’ll learn about the discovery session approaches so you can choose the right approach that works for you, your clients, and your business. 

Finally, we’ll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority. 

By the end of this episode, you’ll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money. 

Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings. 

You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients. 

Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique. 

By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work. 

In this video, I’ll save you months of trial and error by showing you how you can go about charging for your brand strategy services, so you feel confident and your clients feel comfortable. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, we’ll break down the two most common pricing structure approaches for both creative and strategic branding services. 

You’ll discover the benefits of each approach including how you can structure payments in proportion to the goals your work helps to achieve or using a standardized flat fee approach. 

Finally, you’ll learn why it’s important to choose the structure that suits you so you can deliver your pricing with conviction to ultimately influence your prospect's decisions.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use. 

In this episode, you’ll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Before we cover how to get paid for strategy, we’ll cover the psychological shift you need to undertake before so you can confidently position yourself to charge premium fees. 

You’ll learn how to save hours of unpaid time by charging for the upfront work you do along with a marketing hack to execute it. 

Then, you’ll discover where the bulk of your revenue as a strategist is made and how you can create additional revenue streams in this phase. 

Finally, we’ll separate your executions services, ongoing recurring revenue streams, and a high-ticket service for you to supercharge the profitability of your branding business. 

By the end of this episode, you’ll have techniques to create 5 separate income streams from the brand strategies you create and how you can move towards a high paying advisory role. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”. 

In this video, you’ll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

First, you’ll learn the key to distancing yourself from the cheap design market through differentiation. 

Then, you’ll learn how to earn trust by directing your conversations through strategically placed questions, intent listening and empathy. 

Finally, you’ll discover the impact of displaying you expertise and educating your prospect on the possibilities for their brand. 

By the end of this episode, you’ll have a set of actionable tips and techniques you can bring into your business right now to start charging more for your branding services to transform your earnings. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales. 

First, you’ll learn about the value of speaking business, asking strategic questions, and listening actively. 

Then, you’ll discover the power of empathy and how your prospect will see you as an expert without you saying much. 

Finally, I’ll show you how your clients' own aspirations and ambitions can unlock their desire to do business with you. 

By the end of this episode, you’ll have a set of actionable techniques you can take into your branding business to boost your revenue and grow your business.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/