Welcome back to Up With The Lark The Podcast!

In my experience, those enterprises which set sincere and coherent brand values, and express them honesty and with innovation, thrive. I initially started by interviewing Sophie, founder of Sleepy Doe. I then quickly realised that, like the British weather and tins of Quality Street, the joy was in the variety. So I approached some other brands and projects and asked them to share their business values. Over the next week, we will be hearing from different founders and leaders on why they feel that values are important, how they chose them, the benefits of having them, how they stick with them and where to start if you haven’t yet had chance to think about this in any great detail.

For our second instalment, we have Alli Beddoes Artistic Director and CEO of Lighthouse Brighton. Lighthouse is an arts charity specialising in connecting new developments in art, technology, science and society. It runs an extensive programme of talks, training, exhibitions, commissions and educational initiatives. They also run Guiding Lights which is the UK's premiere film mentoring programme matching emerging film makers with top industry professionals such as Barbara Broccoli, Danny Boyle, Abi Morgan, Sam Mendes and Kenneth Branagh. Alli herself shares her own fascinating professional journey as well as articulating Lighthouse's values clearly and with breadth and depth of thought. It's such a great reminder that having a set of values matters whether you are in business, big or small, in the charitable sector or as a creative in your own right. Every encounter with Alli gets me thinking and this episode does too. I hope you find yourself pondering it too!

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Lighthouse Brighton: http://www.lighthouse.org.uk
The Toyota Five Whys: https://en.wikipedia.org/wiki/Five_whys
How To Work Better (Peter Fischli and David Weiss):https://www.tate.org.uk/tate-etc/issue-8-autumn-2006/working-it-out
Steph Douglas - Don't By Her Flowers: https://www.dontbuyherflowers.com/sisterhoodandallthat/
Anna Whitehouse: https://www.instagram.com/mother_pukka/
Tea Uglow, Google Creative Labs: https://teau.me
Lizzo: https://www.instagram.com/lizzobeeating/
Kemi Telford: https://www.instagram.com/kemitelford/