Brandbeats Podcast by BASIC®

Our team celebrated Juneteenth and discussed the legacy of this momentous occasion. What’s the historical significance? Why should it be a national holiday? Press play to hear our answers to these questions as well as our stories and perspectives.

We continue our discussion from the last episode with a few new faces. This time, we dive deeper into colorism as well as anti-Blackness in our respective communities. Hear us chat about the minority experience in America, and challenge yourself to confront your own biases. Press play and join us for another enlightening conversation.

The loss of George Floyd and so many innocent Black lives at the hands of police around the country has reached a breaking point. The world is collectively outraged at these injustices, and in this episode of Brandbeats, we talk about revolution, healing, solidarity, and the Black experience in America. Join us for this ongoing discussion.

The outbreak has, out of necessity, forced consumers into a specific niche and made survivalist subculture the new norm. Facemask sales are through the roof and, even bigger than fashion, the outbreak has given rise to new habits and lifestyles. Could the values of post-apocalyptic and dystopian literature and entertainment make their way into the larger cultural consciousness? Hit play and let’s discuss.

The world has changed drastically within the past month. What are some shifts that have occurred culturally, socially, and within our industry? Tune in and find out with our first live episode of Brandbeats.

The digital conversation has become increasingly heated within the past few years. How did this come about? What are the implications of "cancel" culture? Is there room for nuance and gray area? What does democratization do for future dialogue? Join the discussion as we talk about Internet infighting with Webby Awards executive producer Steve Marchese.

What is appropriation, and what are its cultural implications? Who’s behind the Lil Miquela character? How do people decide who gets a “pass” for appropriative or even borderline problematic behavior? We unravel these mysteries in the new episode of Brandbeats.

After learning from our in-house analyst Russell Pinke, this episode of Brandbeats takes a deep dive into the data. How can insight and imagination coexist? When does a best practice outlast its shelf life? Could metric dependence bring about the decline of our industry? We explore these questions with Russell in S3E13 of Brandbeats.

When it comes to ComplexCon, we cover a lot of ground in this latest episode. What impact do collabs have on business? Why are brands becoming more tangible and nostalgic? Which brands capitalize on storytelling, and which capitalize on hype? Find out in this episode of Brandbeats.

Beliefs. Values. Morals. These things guide the biggest religions and also the biggest brands. We break down the parallels between spirituality and business in this latest episode of Brandbeats.