Brandbeats Podcast by BASIC®

Why have younger generations embraced analog technology over digital? Is nostalgia a passing fad or a sustainable tactic? What influence has simplicity had on brand trust? We explore these questions and more in this episode.

When is the impossible possible? Who has influence in design and how is it yielded? Have teams replaced titles? How has transparency shifted to make better work? What small choices make a big impact?

How do brands support their community? When is it important for Brands to take a stand based on their values? What role does culture play in driving the conversation? What should they avoid? How has this played out historically? Who is doing a great job of this today?

How do brands support collaboration and community? Whose voices rise to the top? When and where do individual creators, small brands, and large brands have a level playing field? What tools have opened the way to democratization? In this episode we discuss the benefits to brands and agencies of an open-source culture.

Brandbeats | S2E6 | Hyperlocality by BASIC®

As designers, strategists, and creatives, how do we use data and how does it affect us? What should we rely on in order to come to a sound solution? Is our intuition enough to disregard data? Or do the numbers always add up? Throughout this episode we make an effort to understand the role that data and intuition play within the creative process.

In this discussion, we weigh-in on the future of tech. We share stories around how technology may be affecting us before diving deeper into technologies affect on society as a whole. Those futuristic cliches of self driving cars are becoming our reality, but what baggage will the future carry? Have we become too reliant on technology? Are companies designing for the individual, the collective, or themselves?

In the latest episode of Brandbeats, we explore the new cultural landscape that brands are functioning in. A landscape where, social influence has paved a political path where freedom of speech and fake news fuel highly divisive political topics. In an overly politicized world both brands and consumers have started taking sides. Our team shares their thoughts on recent campaigns and activations while providing their opinions on how brands can and should, navigate the diverse landscape.

In the latest episode of Brandbeats, we explore the new cultural landscape that brands are functioning in. A landscape where, social influence has paved a political path where freedom of speech and fake news fuel highly divisive political topics. In an overly politicized world both brands and consumers have started taking sides. Our team shares their thoughts on recent campaigns and activations while providing their opinions on how brands can and should, navigate the diverse landscape.

In our first episode of the year, we got a chance to sit down with local creative entrepreneur, Jamuelle Zumel to discuss the importance of cultural diversity in the workplace.

Jam is Co-founder of SIFTR, a creative collective that focuses on coffee, community & culture. SIFTR is a platform for entrepreneurship and a vehicle of inclusion for marginalized peoples. Their focus is on selling high quality, ethically sourced fair trade coffee to reinvest in and empower local communities. SIFTR is set to launch later this year. Be sure to listen to his podcast, Coffee Talks and follow him on IG for a closer look at his latest projects.