Brandbeats Podcast by BASIC®

In this episode, we reflect on the trials and tribulations of season one and provide a closer look at what’s in store for season two. The new season is focused on bringing our audience closer to our team by providing more focused conversations, driving insights around pressing issues and topics within our culture, and utilizing stories from our close network of creatives within our community.

Stay tuned for more episodes from Season 2 launching each month.

In a time where change is the only constant, companies have taken cue to the increased importance of fostering a purpose-driven team culture.

Every new project brings a refreshing set of challenges for freelancers, creative teams, and clients to come together and share their ideas.

Every new project brings a refreshing set of challenges for freelancers, creative teams, and clients to come together and share their ideas.

As creatives, we’re constantly looking for new ways to elevate the quality of our work. One of the easiest ways to improve a project is to learn how to take outside feedback.

In this episode, we take a dive into the gray area of job titles and address the recent issue of job title hijacking. We look at the specific roles of a designer, and discuss the standards of becoming a designer in the industry.

Looking beyond the digital horizon, our sights are set on the progression of augmented & virtual reality technology. We take a look at the future of digital and weigh the pros and cons of a new world of artificial intelligence.

During our discussion, we talk about the importance of building a network both online and offline with the purpose of gaining honest feedback on your work.

Are students actually getting the education they need to be successful in the industry? Or is the gap between a textbook education system and the progression of culture getting worse?

As designers and strategists, what should we rely on the most in order to come to a sound solution? Is our intuition enough to disregard the data? Or do the numbers always add up?