Brandbeats Podcast by BASIC®

Our team explores how brands like Nike and adidas gain the reigns of youth culture and inspire a new generational mindset.

During our discussion, we explain the importance of looking for inspiration beyond your field, as well as how to identify it beyond an aesthetic level.

In the first episode of Brandbeats, we attempt to understand what causes groupthink mentality by exploring the pros and cons of blending in vs. sticking out.