Brandbeats Podcast by BASIC®

From Sandy Hook Promise to Bstroy, it seems like brands all across the country are protesting gun violence yet have been met with opposition. Are these campaigns effective? Do they send the right message? We explore these questions in the latest episode of Brandbeats.

A lot has happened recently, and we're here to talk about it. All of it. Quite possibly our longest episode to date, we ask each other questions like: what's the difference between an industry plant and a real artist? Why is augmented reality so terrifying? Is Lil Miquela more human than actual humans? And so, so much more. Tune in and satisfy your listening pleasure.

In today’s mass-produced, open-source market, how can we tell which products are real and which are fake? What impact do counterfeits have on brands? Let’s get to the bottom of this ongoing phenomenon.

What happens when brands abandon their lanes? Will this deviation from specialties have a lasting effect on our business? Is this shift sustainable? Join us on Brandbeats as we take a deep dive into these questions.

Who are the big players in our industry? How have they impacted our craft? What lessons can be learned from them? We explore these questions and more in this special Webby edition of Brandbeats.

Cast your Webbys votes through our blog at https://basicagency.com/blog/webbyaoty2019.

Is hype harmful or beneficial to brand success? How does it translate across industries outside of streetwear? What’s the difference between a one-hit wonder and sustained greatness? Get some answers by hitting that play button.

Are awards accurate barometers for success and effectiveness or expensive paperweights? What does being an award-winning agency mean in today’s industry? Let’s find out.

Is it better to work in a group or in solitude? How can collaboration inspire creativity? What should you do to maximize your productivity as a remote employee? Press play and let’s explore.

Brandbeats | S3E2 | The Influence of Space by BASIC®

Why have younger generations embraced analog technology over digital? Is nostalgia a passing fad or a sustainable tactic? What influence has simplicity had on brand trust? We explore these questions and more in this episode.