Branded & Booked

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I'm so so so excited to be back!! I have a HUGE season in store for you! This short & sweet episode is a preview of what has happened over this summer, and what to expect for season 6 on Branded & Booked. :)

I talk about my student loans getting dropped, traveling to Italy, and GETTING ENGAGED! Eeeek! So all of this positive energy will be overflowing into this upcoming season, talking about business, branding, websites, and so much more - all with a magickal twist! ✨

Not only will we have amazing topics, but also incredible guests and inviting Tina from VISUALFLO to be my permanent co-host! 👯‍♀️

We're starting out with a DIY Series, so definitely subscribe so you don't miss a thing! Thanks for being here!

Email me if you think you'd be a great guest on Branded & Booked: [email protected] 💞

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✨ Book a 1:1 Brand & Website Strategy Intensive with me! ✨

I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

Episode Music: WatR
Special thanks to my OBM, Andrea: dreamlifeconnection.com

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I can't thank you enough for being here, rather you are a long time listener or have just recently added Branded & Booked into your weekly rotation of podcasts. 💖

The show will be back soon for season 6 where we are kicking off with a 5 week series all about DIYing your branding and growing your business with Tina from VISUALFLO!

Then we're bringing you even more amazing episodes with guests from around the world sharing their story and advice on growing your small business with alignment and strategy that actually books you clients or increases your revenue.

In the meantime, take a moment to re-listen to some of your favorite episodes and come connect with both myself, your host, Kailee Nauman and Tina Floersch on LinkedIn and Instagram.

JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co

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Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
LinkedIn

Connect with Tina:
@visualflo.co
LinkedIn
www.visualflo.co

✨Download Your FREE Brand Audit Checklist✨

Episode Music: QubeSounds
Special thanks to my OBM, Andrea: dreamlifeconnection.com

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There's a misconception in branding that we need to cram all sorts of elements into our designs in order to stand out. Do we need a graphic that relates to our business in our logo? Do we need at least 5+ colors in our color palette? Does our logo need to be front and center of everything? No, no, and no! 🙅🏽‍♀️

Tina and I talk about allllll the things biz owners think we need in branding, and how much that's actually hindering our business. I also introduce the KISS Method ("keep it simple, silly!") and how that has completely transformed my branding. The goal is to have your branding be simple - and effective.

So if you want potential clients/customers to come across any of your content and know within a second that it's you, listen to this episode! We'll share exactly what to do (and what not to do!) with your branding. 🫶🏼

Mentioned In This Episode:

• Book Recommendation: The Pursuit of Perfect
• Knowing How & When to Rebrand vs. Revamp Your Business (Dunkin' Donuts & Small Biz Case Studies)

JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co

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Connect with Tina:
@visualflo.co
www.visualflo.co

Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

✨Download Your FREE Brand Audit Checklist✨

Episode Music: QubeSounds
Special thanks to my OBM, Andrea: dreamlifeconnection.com

Send us a text

I'm so excited to invite one of my favorite clients to Branded & Booked! Courtney Greth, who owns Recenter Therapeutic Massage, is a Masseuse and a Birth & Death Doula. We talk all about mindfulness as an entrepreneur and the importance of taking care of our bodies.  When it comes to following your passion, she reminds us to take the path that's right for you, instead of the path that society expects of us. 🛣️

Courtney also has amazing advice about anxiety and how to move through it. She shares how she communicates with her anxiety - as if its another person - that instantly calms her nerves. 🧘🏼‍♀️

We also talk about:

• How to listen to our bodies and tap into its wisdom in order to feel better and heal (physically and mentally).
• How our jobs affect our body over time and how we can prevent bodily challenges in the future (posture, stiffness, etc.).
• The pressures of our daily routines and priorities that may end up making us feel worse.
• How to do an easy reset during your day.
• The RAIN Technique to ground yourself.

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Connect with Courtney:
recentertherapeuticmassage.com

✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨

I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

Episode Music: WatR
Special thanks to my OBM, Andrea: dreamlifeconnection.com

Send us a text

This episode is all about rebranding - something every business should consider as you grow and evolve. Tina and I go into detail about the differences between rebranding vs. revamping your brand - and when it's time to consider either of them. We grow and evolve, not only as a business, but as people, so it's important to have our brands grow and evolve with us.

You'll get to hear all about several businesses, big and small, that have gone through rebrands/revamps. Tina and I talk about what worked and didn't work with Dunkin' Donuts, Instagram, Walmart, our clients' small businesses, and even our own brands.

If you're feeling stuck in your business or losing your spark, it may be time to consider a rebrand or a revamp.

We also chat about:

• Small changes that make a huge impact on your brand.
• If it's a good idea to rebrand based off of current trends?
• The most important element in your branding and how to showcase it.
• How to attract the right audience. 
• What causes people to lose trust in businesses.

JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co

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Connect with Tina:
@visualflo.co
www.visualflo.co

Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

✨Download Your FREE Brand Audit Checklist✨

Episode Music: QubeSounds
Special thanks to my OBM, Andrea: dreamlifeconnection.com

Send us a text

This is a one-of-a-kind episode, where I chat with Charlotte Curran, a multi-passionate entrepreneur who built her e-commerce business from the ground up while also pursuing her Masters and teaching herself business marketing.

What makes this episode truly unique is that it was recorded in two parts, six months apart.

In the first half, Charlotte shares her entreprenurial journey of how she grew her online jewelry business. She opens up about the challenges she faced, her moments of self-doubt, and how she overcame them. This half ends with her wondering if she should sell her business...

Fast forward to six months later, and Charlotte's vision manifested and she sold her business! Charlotte shares the process of going through the sale and becoming a Marketing & Growth Lead for other businesses.

We also talk about:

• Practical advice and inspiration for those looking to start their own business
• How to find clients
• Influencer marketing - what worked and what didn't
• What's more important than growing on Instagram

(This episode was originally shared in 2023. It's so good, we had to share it again!)

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Connect with Charlotte:
LinkedIn

✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨

I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

Episode Music: WatR
Special thanks to my OBM, Andrea: dreamlifeconnection.com

Send us a text

Today we talk about the importance of establishing an online presence and utilizing user-friendly platforms like Wix or Squarespace to create a stunning website for your business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information to help you leverage the power of a website to connect with your audience and drive growth. It's 2024 and that means it's almost imperative that your business has a website.

We'll discuss why having a website is essential in today's digital landscape: from building credibility and trust to reaching a broader audience. Plus, we'll provide practical tips and strategies for maximizing the impact of your website, ensuring it reflects the authenticity and passion that defines your business.

Don't forget to subscribe to the show so you don't miss our weekly episodes and if you found value in today's show, please share on your social media and tag us!

JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co

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Connect with Tina:
@visualflo.co
www.visualflo.co

Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

✨Download Your FREE Brand Audit Checklist✨

Episode Music: QubeSounds
Special thanks to my OBM, Andrea: thevirtualalchemist.com

Send us a text

If you've ever struggled with anxiety, weight gain, hair loss, etc. and tried so many different remedies to heal, you will love this episode. Lizzy Sinatra is the creator of the world's first plant-based protein rooted in the 5,000 year old ancient healing system of Ayurveda (sanskrit for "science of life"),  and we talk all about this whole-body healing system.

I've been on many prescription medications before, but I have loved learning about how to heal from the inside out - naturally. Lizzy shares how we can communicate with our body and finding balance with our mind, body, and spirit.

We also talk about: 

• Creating a platform where women support women.
• Running a business in the holistic industry.
• Energy & business - how your energy attracts different people, opportunities, etc.
• Changing our mentality from a one-time fix to daily self-care.
• Getting offered to sell her product in Whole Foods - and turning it down because of alignment.

(This episode was originally shared in 2022. It's so good, we had to share it again!)

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Connect with Lizzy:
www.ayurvedicprotein.com
@ayurvedicprotein

✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨

I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

Episode Music: WatR
Special thanks to my OBM, Andrea: dreamlifeconnection.com

Send us a text

Instead of focusing on being successful in your business - you should focus on being aligned in your brand and business. THIS is what leads to success! I love this episode with Tina because we talk all about embodying your business and crafting a brand to reflect who you are.  This includes all the fun things of course, and also navigating the challenges (like when I hired someone who wasn't morally aligned).🪞

Your service is YOU, so it's important to embrace (and have fun with) your branding instead of following the current trends. Once you do this, everything will click - and you'll attract the right community and clients.

We also talk about:

• What if your dream job isn't actually your true dream job?
• Why working with a large brand may not be what you expect.
• The importance of creative stimulation and how to maintain it.
• How branding will boost your confidence.
• Comparing yourself to others and navigating all the advice that's out there.
• Deciphering between what you should be doing vs. what you want to be doing.
• Hiring support - and making sure they're the right hire for you.

Mentioned in this episode:
Kailee's Free Brand Audit Checklist
Tina's Creative Collab Sessions

JOIN US TOGETHER ON INSTAGRAM:
@eclecticvisuals.co

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Connect with Tina:
@visualflo.co
www.visualflo.co

Connect with Kailee:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

✨Download Your FREE Brand Audit Checklist✨

Episode Music: QubeSounds
Special thanks to my OBM, Andrea: thevirtualalchemist.com

Send us a text

This episode is all about a topic that isn't regularly talked about, but is extremely important and shouldn't be overlooked: inclusive and ethical marketing. I talk with Kristen Kubik, Inclusive Marketing Consultant, about how we can market ourselves to show that we are a safe space and inclusive to all.

Have you ever invested a lot of money in a program or a coach that turned out to be just a copy/paste of everything else out there? Most marketing is targeted toward the "Average Joe," which is outdated and not representative of the real world at all. As a business owner, we need to remember that every customer and client has different backgrounds, needs, learning preferences, and lifestyles.

We go into depth about:

• What leads to true growth that is sustainable.
• How to grab people's attention quickly (and authentically).
• What you should focus on instead of pain points.
• The value of diversifying your social media and your external world.
• Dealing with adult bullies and trolls.
• How to reframe your ideal client so marketing becomes easier and fun.

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Connect with Kristen:
@kristenunfiltered

✨Download My New BRANDED CONTENT CREATION GUIDEBOOK✨

I'd love to connect with you:
Instagram: instagram.com/eclecticdesigns.co
TikTok: tiktok.com/@eclecticdesigns.co
Pinterest: pinterest.com/eclecticdesignsco

Episode Music: WatR
Special thanks to my OBM, Andrea: thevirtualalchemist.com