Episode 106.  With his family's sake brewery on the verge of closing for good in 2003, Tadayoshi Onishi, at the age of 27, retooled the type of sake they were making by launching a new brand and a new flavor profile.  Their "Jikon" label soon gained recognition for its zippy and bright texture all while being approachable and easy drinking.  Since then, Jikon has been very much in demand with a limited supply causing some to label this a hard-to-find "cult" sake.  Luckily for us, there is some Jikon distribution in the States, so we couldn't resist looking into this brand for ourselves. Listen in and join us as we explore the world of Jikon sake!

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