There’s marketing, and then there’s sales. They’re not the same thing, but one without the other is sure to lead to failure for your company. On this episode of Business Outlaws, David Garfinkel, renowned author and copywriting coach who personally mentored BigMike, breaks down what effective direct response marketing is and how it works.

You can’t just expect people to see your product and buy it. You need to show them why they need it, which is why you need to use di