Sara Connell is a bestselling author and founder of Thought Leader Academy where she helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric.

Today, Sara Connell shares her 2025 forecast, discussing trajectory forecasting, demand forecasting, and key shifts in the stock market and social media marketing. She delves into the current “trust recession” and explores strategies to transform it into a trust ascension by mastering cognitive science and long-term relationship building.

They discuss the shift from Simon Sinek’s “It’s all about your why” to “It’s all about your who,” emphasizing the rising importance of personal branding and genuine human connections. Additionally, Sara highlights the role of micro content, AI, and market research in fostering trust, alongside the power of long-form, unscripted content and user-generated content.

🎯 Takeaways:

Youtube: https://www.youtube.com/@saracconnellauthor

Instagram: https://www.instagram.com/saraconnell/?hl=en

Website: https://www.saraconnell.com/

📖 Chapters:

00:00 "Who Over Why: 2025 Trends"

04:40 Mastering Trust in Uncertain Times

08:14 "Evolving Opportunities Amid Uncertainty"

09:25 Balancing AI and Human Interaction

14:30 Authenticity in Marketing Matters

19:04 Template Fatigue in Online Video

21:08 Creative Burnout in Entrepreneurship

25:49 Nighttime Brain Priming Techniques

26:44 "Priming Brain for Genius Zone"

30:11 "Manifesting Skeptic Turned Believer"

32:35 "The Secret and Brain's Role"

36:52 Identity Shift Sparks Weight Loss

40:00 Books as Visibility Boosters

42:50 "Long Form is King"

📌 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡:

Website: https://go.ryanhanley.com/

Course Page: https://masteroftheclose.com/

Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657

Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486

Instagram: https://www.instagram.com/ryan_hanley

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