If you’re a business owner in a crowded space, you have to put your “why” front and center. That’s Tim Fisk’s philosophy, and it has paid off. As Director of Brand Development for Summit Salon Business Center, Tim helps salon and spa companies design or rethink their brand to attract both customers and new employees. He is the owner of Herdis, the Salon in Northampton, Massachusetts. Tim also opened Parker on Main Salon and Plum Boutique in Greenfield, Massachusetts, both during the COVID -19 pandemic. Tim sees the big picture, drawing a through-line from his own motivation to his companies, to the community impact of those main street businesses. We hope this conversation will inspire you to brand from the heart! 

We recorded and originally published this episode in March 2022.  To learn more about adding a boutique to your salon company, check out our episode with Summit boutique consultant LaShawnda Hall. 

Follow Tim and get in touch on Instagram: @timfiskis. Email Tim at [email protected]. 

SUMM IT UP is produced by Andrea Muraskin. Tim Fisk is the executive editor. (Yes, that Tim Fisk!)  Find all of our past episodes at summitsalon.com/summ-it-up-podcast, Apple Podcasts, Spotify, or your favorite podcast app. 

Follow Summit Salon Business Center on Instagram @SummitSalon.

Follow host Blake Reed Evans on Instagram @BlakeReedEvans. His DM's are always open! You can email him at [email protected]. 

Visit us at SummitSalon.com  or join our Summit Salon Community on Facebook to connect with others in the industry.  Get in touch with Summit and let us know what you think of the podcast or what topics you’d like us to cover next.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry.