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Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention.  Jude shares real-life data from Flamingo studies while highlighting the opportunity for multi-family to look to other industries, like software, to challenge our benchmarking norms.  We guarantee you will walk away from this episode ready to tackle brand and retention opportunities within your organization.