Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.

In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.

We cover:

• How to know if your brand is helping you attract clients or pushing them away
• The most common branding mistakes pet photographers and pet businesses make
• Why consistency across your website, social media, and client touchpoints matters more than you think
• Simple, practical steps to audit your brand today
• How Kate helps pet businesses bring their vision to life with design and strategy

This episode is for you if you’ve ever wondered why your marketing feels disjointed, why your dream clients aren’t engaging, or how to finally create a brand that feels aligned and professional without losing your personality.

About Kate

Kate Hendry is the founder of Finbo Studio, a creative studio for pet industry brands. As a pet owner, animal lover, and creative, Kate combined her passion and skills to help pet-obsessed clients achieve the visibility and results their brands deserve.

🌐 Connect with Kate:

• Website: ⁠finbostudio.co.uk⁠
• Instagram: ⁠@finbostudio⁠

Join the Free Pet Photographers' Marketing Reset Webinar this October

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⁠⁠⁠Register here

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📲 Connect with Ina

• Instagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠
• Email: ⁠[email protected]⁠
• Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1