Will the Stop Hate for Profit campaign change the social network's handling of "toxic" content? Big names like Ford, Starbucks and Unilever are pulling ads from Facebook starting this month.

Ed Butler speaks to some of the companies involved: Damien Huang, president of outdoor clothing company Eddie Bauer, Mary Ellen Muckerman from tech firm Mozilla, and Ryan Gellert from Patagonia.

As the campaign appears to gather momentum, how much will it hurt Facebook's business? Jordan Bucknell, founder and CEO of Upbeat Agency, a facebook and Instagram advertising agency, describes the draw of the platform for many small businesses. And Steven Levy, author of the book Facebook: The Inside Story, explains why the real pressure for change could come from Facebook's own workforce.

Producer: Edwin Lane

(Photo: Stop Hate for Profit campaign displayed on a smartphone, Credit: EPA)