A conversation with Imogen Royall, co-founder of Nothern Pasta Co. A case study in doing simple things well and with determination and joy. 

Welcome to Up With The Lark And, a podcast and substack for creative entrepreneurs hosted by me, Calandre Orton. I am a business advisor in the arts and creative industries and have always worked at the intersection of the creative and the commercial.

For me, being “Up With The Lark” is all about starting a new day well. My approach to creative entrepreneurship is to embrace new ideas, new beginnings, new growth, new plans and new perspectives. And so as an early riser and lover of breakfast, I offer this series entitled ‘Breakfast With’. It an opportunity to start your day alongside creatives I admire and consider to be ‘up with the lark’ sharing their thought for the day. We will explore ideas about important teachers, places that inspire, the role of luck, originality and business lessons learnt over the perfect breakfast.

Today, we are joined by Imogen Royal co-founder of Northern Pasta Co. Their story acts as a case study for many of my favourite themes. The first is that it is a tale of doing simple things well, really really well. Secondly, it’s about seeing and understanding a gap in the market and dancing your way into it. And finally, joyfully, packaging. Oh how I love excellent packaging. Imogen has wonderful wisdom to share. I do hope that you enjoy it.

Northern Pasta Co: www.northernpasta.co.uk