This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Assistant Professor of Marketing in the School of Business at Woodbury University, Professor Wendy Bendoni. Ariel begins the show talking about his trip to speak to Wendy’s college classroom, and Wendy fills us in on the history of the class (Luxury Brand Management). Ariel asks how Wendy is able to craft her curriculum on the subject and how wide the academic interest into luxury should be when it comes to education. The two dive into how the world of luxury has changed with the world of social media, and how influencers play a major role in the mainstream idea of luxury. Ariel inquires about the future of the class and how Wendy sees it evolving, and our guest recounts her personal interest and history with the world of luxury coming from the world of fashion. As the show comes to a close Ariel has Wendy elaborate on the research and fascination she has concerning the aBlogtoWatch community and audience, and how she is studying their passion and involvement inside the ABTW and luxury community.

To stay connected with Professor Wendy Bendoni:

- Website - https://wendybendoni.com/

- LinkedIn - https://www.linkedin.com/in/wendybendoni/

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