There is big news in the bike world today: Revel Bikes is back. And Revel’s founder, Adam Miller, is now once again the owner of Revel. It was almost exactly five years ago that I was sitting down with Adam in Blister HQ talking about Revel’s meteoric rise. A lot has transpired since then, including the company announcing that it was shutting down just a few weeks ago. But today, Revel is back, Adam Miller is back, and I sat down with Adam to get the whole story.

RELATED LINKS

Get Yourself Covered: BLISTER+

Jonathan’s talk w/ Adam from 2020

David Golay’s talk w/ Adam in 2022

TOPICS & TIMES:

Shout Out: New BLISTER+ Members (1:23)

The News: Revel is Back (2:35)

Refresher: Adam’s Background (6:26)

Why Did You Sell in 2021? (12:12)

What Caused Revel’s Meteoric Rise?  (22:43)

How Was Retirement? (41:57)

Getting the News that Revel was Done (48:15)

The Decision to Try to Buy Revel Back (50:29)

What’s the Current State of Revel? (57:59)

What’s Different Going Forward? (1:02:19)

Inventory, Logistics, & Tariffs (1:05:19)

Customer Confidence? (1:10:00)

Biggest Lessons You’ve Learned? (1:12:46)

What Happens Now? (1:21:15)

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