In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked. 

Through my personal experiences, from childhood to my early career in accounting, I share how this mindset can hinder efficiency and fail to recognize the true value we provide to clients. Listen in as we explore the shift to a value-based pricing model, which not only supports well-being but also enhances profitability, offering a path to genuine business freedom.

In this episode, I cover: 

• The historical roots of the "time equals money" mindset and the impact on entrepreneurs
• How to transition to value-based pricing—a shift that not only boosts profitability but also nurtures your personal life and provides freedom in your business
• The power of prioritizing experience and delivering results as we move beyond counting hours and toward true success

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

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Find the complete show notes here: https://hansenllc.net/time-equals-money

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