Profitable Women

What happens when the definition of success you’ve been working toward no longer feels like the one you want?

In this episode of Profitable Women, I’m joined by James Begley, founder of BrightBurst Strategies, to talk about his transition from corporate America into entrepreneurship and the identity shifts that can come when you start questioning what you actually want your life and work to look like.

James and I have lived very different lives, and our relationship has given both of us a front-row seat to another way of approaching work, responsibility, freedom, and success. This conversation is about getting curious about the paths we’ve followed, the definitions we’ve inherited, and what becomes possible when we give ourselves permission to choose differently.

We’ll explore:

• Redefining success beyond salary, titles, and career growth
• The identity shift that happens when you leave a role that has defined you
• Choosing work you genuinely enjoy, even when it changes the financial equation
• The difference between doing what you want and doing what you think you’re supposed to do
• What our very different life experiences have taught each of us
• Trusting yourself enough to explore a different path

Success doesn’t have to look the way it used to. Sometimes the next chapter starts by slowing down long enough to ask: If I truly had the choice, would I still choose this?

Connect with James:

• Follow on Instagram @brightburst_strategies
• Check out his website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

What if growth doesn’t always look like confidence, clarity, and forward momentum?

Sometimes, it looks like noticing the moment you want to shut down, retreat, or fall back into an old pattern and choosing to respond just a little differently.

In this episode, Sheila shares from the messy middle of a difficult week. Rather than waiting until everything felt polished and resolved, she reflects on the patterns that surfaced, including her tendency to freeze when things feel uncomfortable or overwhelming.

This conversation expands the idea of capacity beyond time, energy, and money. It explores the internal capacity required to hold growth, navigate discomfort, and step into a new version of yourself.

We’ll explore:

• How protective patterns can keep us feeling safe while also keeping us stuck
• What the freeze response can look like in everyday life
• The power of becoming curious instead of judging your reaction
• How to honor what your body needs without completely retreating
• Why growth often requires us to stretch our identity
• How small changes in the way we respond can help us reclaim our power
• The connection between personal growth and how we lead our businesses

You don’t have to immediately become a completely different version of yourself. You may not be operating as version 2.0 yet, but choosing to show up as version 1.1 still matters.

The next time you feel yourself wanting to shrink or avoid something, pause and ask:

How do I want to show up in this moment?

That small moment of awareness may be the beginning of expanding your capacity to hold what comes next.

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

What does your business actually need to financially support the life, growth, and opportunities you want to create?

In this episode of Profitable Women, we’re continuing our conversation about capacity by looking at financial capacity and why it’s about so much more than simply asking, “Can I afford it?”

We’ll explore:

• Why financial capacity goes beyond revenue
• How profit, cash flow, reserves, taxes, owner pay, and predictable revenue all impact what your business can hold
• Why “Can I afford it?” can quickly become an emotional question instead of a financial one
• How your numbers can give you information without becoming a judgment or report card
• Why financial capacity creates more choice and less urgency
• How money, time, and energy all work together
• Using your current numbers as a starting point, not a limitation on what’s possible
• Asking, “What needs to become true?” instead of assuming the answer is no

Your current financial capacity doesn’t determine what’s possible for your future.

It simply shows you where you are today—and the gap between where you are and where you want to go becomes your roadmap.

The goal isn’t to build more capacity just so you can cram more into your life. It’s to intentionally build capacity for the things that matter: creativity, impact, wealth, rest, family, and the life you’re building outside of your business.

Because ultimately, your business is the vessel. It’s not the destination.

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

What if the way you work isn’t just about how much time you have, but how much energy you have available?

In this episode of our capacity series, we’re talking about energetic capacity and what it looks like to build a business that works with your natural energy instead of constantly asking you to push through it.

We’ll explore:

• Why time and energy aren’t the same resource
• How your energy naturally shifts from day to day and season to season
• Why paying attention to your body can change the way you work
• How feminine cycles can offer insight into your energy
• The role Human Design can play in understanding how you’re wired to work
• Why rest and recovery are part of your business strategy
• How to become more curious about what gives you energy and what drains it

Instead of assuming you should be able to show up with the same energy every day, what if you started paying attention to the patterns that are already there?

Your energy is a resource in your business.

And the more you understand how to work with it, the more intentionally you can decide where that resource goes.

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

What if you’re not actually behind? What if the math around your time is simply wrong?

In this episode of our capacity series, we’re talking about time capacity and what it looks like to build a schedule around the fact that you’re a human—not a machine.

We’ll explore:

• Why “I’m behind” isn’t always true
• How urgency contributes to overwhelm
• Why knowing how long your work actually takes matters
• The importance of transition time and space in your calendar
• How your schedule can impact your nervous system
• Why empty space isn’t wasted capacity
• How to create room for future growth

Instead of asking, “Do I have capacity for that?” consider asking:

“What would need to change for me to have capacity for that?”

Because the goal isn’t to squeeze more productivity out of every available minute. It’s to build a business you can actually sustain.

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

Welcome Back to Profitable Women: Let’s Talk About Capacity

Profitable Women is back.

After taking some time away, I’m returning with a new perspective on business growth and a question I’ve been thinking about a lot:

Do we have the capacity to hold what we say we want?

In this episode, I share what I’ve been exploring over the past year—from systems and structure to time, energy, finances, and nervous system safety.

We talk about:

• Why belief matters, but isn’t the whole equation
• How systems and structure can actually create more freedom
• The difference between time, energetic, and financial capacity
• Why growth isn’t always about adding more
• How understanding your numbers can create more safety and confidence
• Why your current capacity doesn’t have to be your future capacity

Maybe the question isn’t, “Do I have the capacity for what I want?”

Maybe it’s, “What capacity do I need to build to hold what I want?”

This is the direction we’ll be exploring in the next chapter of Profitable Women—money, profit, pricing, and cash flow, alongside the time, energy, systems, and support required to build a business that truly supports your life.

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again.

Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours.

In this episode, I cover:

• An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m in
• The importance of aligning our lives and businesses with our intuition and natural seasons
• My heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/honoring-the-season

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our weekly newsletter, Millionaire Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand.

We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity.

Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement.

In this episode, we cover:

• How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic self
• Practical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagements
• How embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life

Connect with Ellie:

• Follow on Instagram @style.decoded
• Follow on LinkedIn
• Check out her website
• Listen to her podcast

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategy

Resources & Links:

• Explore the upcoming round of Profit Shift
• Join our newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events.

We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow.

From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring.

In this episode, we cover:

• How a college internship led to Makenna starting a business in college
• The unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a business
• Why authenticity is critical to sustainable business growth
• The freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons

Connect with Makenna:

• Follow on Instagram @harmonymedia_
• Follow on Facebook
• Check out her website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college

Resources & Links:

• Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story
• Explore the upcoming round of Profit Shift
• Join our weekly newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.

In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024.

Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy.

Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on what truly matters in both business and life.

In this episode, we cover:

• How the rise of AI in writing inspired a new calling toward helping families manage their aging parents' finances
• The hesitations some parents face in opening up about their finances to their adult children, and the pervasive feelings of shame and guilt associated with financial illiteracy
• The critical role of financial planning, especially in preparing for the eventual passing of a parent

Connect with Janet:

• Follow on Instagram @fireflyfinancialorganizing
• Follow on Facebook
• Check out her website

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://www.hansenllc.net/janet-berry-johnson

Resources & Links:

• Explore the upcoming round of Profit Shift
• oin our weekly newsletter, Profitable Women Mindset
• Learn more about our Services

Mentioned in this episode:

Profit Shift Fall 2026

Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life.