By Sheila Hansen
5
66 ratings
The podcast currently has 34 episodes available.
Join us in this empowering episode of Profitable Women as we chat with brand photographer Randi Beranek, who is passionate about helping female entrepreneurs build confidence and show up authentically online. In this episode, we explore the common struggles women face regarding their appearance and fear of judgment, and how embracing authenticity can set them apart in business.
Randi shares her insights on the importance of leaning into one's unique personality to feel more comfortable and natural, ultimately leading to a stronger personal brand and greater self-confidence. We also discuss the critical steps in building a personal brand for success, from establishing a personal connection with clients to aligning brand photo shoots with long-term business goals.
Randi is a pharmacist turned brand photographer, wife, and mom of two. Along with photographing personal brands and businesses, she helps women build their personal brands and show up confidently for their businesses online.
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Find the complete show notes here: https://www.hansenllc.net/showing-up-confidently-and-authentically-with-randi-beranek-episode-33/
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What if you could pinpoint the precise strategies that could catapult your business to its first $100K? In this episode, I'm taking you on a reflective journey through my business evolution, sharing three game-changing strategies I wish I had known sooner.
We'll explore how understanding profitability beyond mere revenue—considering the cash, time, and energy invested—can transform your business outcomes, the game-changing value of creating high-ticket offers early on—focusing on strategy and teaching rather than just execution—to deliver greater value to clients, and finally, the vital practice of letting go of non-serving elements, such as misaligned clients, outdated beliefs, and unprofitable services, to create space for growth and more aligned opportunities.
These reflections and strategies are not only essential for reaching your first $100K but are also critical for advancing your business to the next level.
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Find the complete show notes here: https://hansenllc.net/what-id-do-differently-to-make-my-first-100k-episode-32
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Today’s special guest, Alyssa Walsh, the owner and founder of Sweet Briar Creative, is on the show today to share her story of transforming her business and gaining financial clarity. Alyssa shares her wisdom on making strategic decisions that protect your creative energy and contribute to long-term business growth. This episode sheds light on the necessity of investing back into your business—whether financially or through self-care—to ensure sustained success. Achieving a sustainable work-life balance is more than just a buzzword; it's a crucial element of lasting success. Learn how to navigate growth, balance productivity with rest, and develop ventures that not only benefit you but also your clients.
Alyssa Walsh is the owner and founder of Sweet Briar Creative. She’s a proud ‘Cyclone’ graduate, an Iowa native, and has recently set roots in Kansas with her husband Daniel. Located in the heart of the Flint Hills, Alyssa is surrounded by the pulse of the cattle industry, which fuels her inspiration daily. Together they run Regal Cattle, an operation focused on equipping youth with the tools to succeed in the show ring for a season, & the genetics to build a business for generations. Alyssa started Sweet Briar Creative from the ground up during her time at Iowa State University. The original goals of the business was to display her self-taught videography and graphic design skills to future employers. Sweet Briar Creative now serves clients all across the country & even worldwide. Since that leap of faith, Alyssa has loved the opportunity to speak on stages near and far about the importance of starting to chase your dreams now, not later. Alongside these efforts, Alyssa recently launched a set of digital courses, instructing eager students of all ages how to learn design and video techniques. Above all she attributes her success in business to God’s sovereign plan for her life. She hopes that SBC continues to point her audience towards Christ, and aims to keep Him at the forefront of it all.
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Find the complete show notes here: https://hansenllc.net/a-client-story-gaining-financial-clarity-with-alyssa-walsh-episode-31
As the third quarter tax estimate deadline approaches, I'll equip you with the essential knowledge to determine if you need to make estimated tax payments, how to calculate them, and the strategies to achieve a zero balance due on your tax return. Learn how filing statuses, gross income, deductions, and tax credits can impact your tax liability, and gain a clear understanding of the tax bracket system. Whether you're single, married, or head of household, this episode is tailored to provide insights specific to your situation.
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Find the complete show notes here: https://hansenllc.net/what-you-need-to-know-about-estimated-tax-payments-episode-30
This episode of Profitable Women invites Maddie Peschong, a brand photographer and coach, to share her inspiring journey of serving a more narrow niche and shifting to high-ticket offers. We dive into building confidence and maintaining integrity while scaling up to services that truly reflect your worth. Maddie provides practical advice on how creative entrepreneurs can align their messaging and systems to attract the right clients and enjoy more meaningful interactions.
This episode is packed with actionable advice designed to help female business owners elevate their business practices and achieve long-term success while staying true to themselves.
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Find the complete show notes: https://hansenllc.net/elevating-your-business-mastering-the-shift-to-high-ticket-offers-with-maddie-peschong-episode-29
In today's episode, we tackle a common question among business owners: are your financial numbers good, and how can you adjust them for better profitability?
Learn how to assess if your financial numbers are on the right track and learn how to optimize them for greater profitability using the 30-50-20 rule. We'll break down this essential guideline, especially beneficial for soloist businesses, into manageable percentages of revenue: 30% for operating expenses, 50% for owner pay, and 20% for taxes. We also explore the critical adjustments needed for product-based or agency models and the significant impact of not meeting these benchmarks, such as increased operating expenses and pricing issues. This episode is packed with insights designed to help you re-evaluate and potentially transform your financial planning to achieve your business goals.
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Find the complete show notes here: https://hansenllc.net/the-30-50-20-rule-for-your-finances-episode-28
On today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs, and teasing future offers to maintain engagement. We wrap up with empowering advice for female business owners, emphasizing the importance of celebrating small victories and building meaningful relationships.
Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market research, and words that honor your values and build relationships. As the copywriter behind hundreds of launches and funnels, Jenny fully believes that good copy needs to do more than make sales – it also has to leave your clients feeling so confident & excited -- and zero buyer’s remorse! -- when working with you. In addition to managing her copywriting business, Jenny is a mom to three girls, a farmer's wife, and a youth running coach.
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Some links referenced above are affiliate links which means I may receive a small commission at no extra cost to you. Thank you for your support!
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Find the complete show notes here: https://hansenllc.net/mastering-the-inbox-overcoming-email-marketing-struggles-with-jenny-roth-episode-27
As we reach the midpoint of the year, many of us may feel pressured by unmet goals or, conversely, may become complacent. This episode is all about recognizing the progress we've made, no matter how small, and the importance of patience and habit-building for both personal and professional growth. I share six essential tips for building lasting habits from setting clear goals to rewarding yourself for consistency. Additionally, we discuss how practicing patience and understanding the value of persistence can help us break down large goals into manageable tasks and shift our focus from worrying to taking actionable steps.
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Find the complete show notes here: https://hansenllc.net/building-lasting-habits-the-power-of-patience-and-persistence-episode-26
On today’s episode, Sarah Knabel, the visionary founder of Bob and Lou's Coffee, shares her incredible journey from a chaotic Excel spreadsheet to mastering her business's finances. Understanding her business's financial health and working with me for monthly reviews has significantly boosted her confidence and decision-making abilities. We explore the challenges of business growth, the importance of balancing work and life, and how we transformed her business using profit margin insights.
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Find the complete show notes here: https://hansenllc.net/transforming-a-clients-business-using-profit-margin-insights-with-sarah-knabel-episode-25
On today’s episode, I share my personal journey of transforming an unruly garden into a serene, manageable space. We'll explore how the same principles of structure and care can bring peace and efficiency to your business finances. Just like a well-placed weed barrier and mulch made my flowerbed more manageable, a solid financial system can help you spot and eliminate the financial "weeds" that cause you to feel overwhelmed.
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Find the complete show notes here: https://hansenllc.net/preventative-measures-how-to-keep-the-weeds-from-overwhelming-you-and-your-finances-episode-24
The podcast currently has 34 episodes available.
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