SoulCycle is more than just a spin class, it’s described as an “experience” and is as much about giving you an emotional release as well as a physical one. After dominating the big cities in the US, the phenomenon has made its way over to the UK. 

Roisin Branch, Vice President of Marketing at SoulCycle chats to Alex and Joe about knowing why London was ready for the move, how they created their cult-like customer base, and how they spark conversation with reactivity over bigger campaigns. 

Follow Roisin and SoulCycle, and for more Campfire it’s @campfireagency_