Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.

In this inspiring episode of The Rainmaker Podcast, Sally is joined by long-time letting agency owner Maxine Lester, who shares the bold changes she made to revolutionise her business.

From reducing her team size by 25% while increasing revenue by 35%, to streamlining operations, embracing outsourcing, and breaking the "we've always done it that way" mindset—Maxine reveals the real story behind building a more profitable, efficient, and empowered agency.

If you're feeling stuck in outdated systems, overstaffed and overwhelmed, or simply want to make your agency work smarter (not harder), this episode is full of practical insights and powerful mindset shifts.

Key Moments covered in this episode:

00:00 – The cost of overstaffing in lettings

02:06 – The mindset shift that changed everything

05:21 – Streamlining processes to boost productivity

07:55 – Embracing outsourcing & building a global team

12:06 – Charging for value & eliminating “free free”

15:21 – Letting go of legacy habits to lead better

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/