By Agent Rainmaker
The podcast currently has 79 episodes available.
Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business.
In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems.
Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape.
Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books!
Key Moments
02:03 - How lead generation has shifted over the decades, from traditional advertising methods to today's online funnels.
04:50 - Gemma shares the steps to generate leads through funnels and attract specific avatars.
06:47 - What is a funnel?
10:34 - Gemma explains how Your Marketing Hub works.
13:08 - The importance of having a database system.
16:14 - How much should you spend on ads to generate leads?
18:30 - How Your Marketing Hub can be a useful tool to track your customer journey.
21:09 - Addressing different landlords and tailoring your marketing approach.
24:19 - Gemma shares a day to day example of generating, following up and nurturing leads to maximise engagement and conversion.
26:34 - How an AI chatbot can assist in communication and attract specific landlord types, enhancing interaction and conversion.
If you're interested in optimising your business, click this link & schedule a call to see how we can help you:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
In this episode of the Rainmaker Podcast, Sally Lawson is joined by industry experts; Sophie Lang Director/owner of Lang Llewellyn & Co and Dawn Bennett, Operations and Compliance Manager here at Agent Rainmaker.
Listen along as they discuss the complex implications of the Renters Rights Bill for letting agents. Discover practical advice, industry insights and actionable steps looking to stay ahead of the Renters Rights Bill.
Key Moments
00:00 - Introduction.
03:19 - Sophie and Dawn discuss whether the legislation balances the needs of landlords and tenants, offering their perspectives on potential challenges.
06:22 - Dawn shares the key impacts around the Renters Rights Bill.
09:02 - Sophie shares what landlords are most fearful of.
10:55 - 2 ways to regain possession of a property.
13:01 - Dawn shares the concerns with evictions and court times.
13:34 - Sophie shares the realisation of limitations of the legislation.
14:42 - Dawn shares the challenges with the headlines compared to the practicalities.
15:33 - Sophie discusses the challenges for tenants and landlord in arrears.
16:20 - Dawn shares the timescales of section 8.
17:33 - Will there be a fixed term tenancy?
17:16 - Sophie discusses the removal of the fixed term tenancy and implications for landlords.
19:18 - How do letting agents prepare for this legislation?
24:59 - Dawn shares the challenges with Section 13 processes.
28:30 - Sophie discusses the value of training staff.
30:51 - How can letting agents educate landlords?
31:39 - Dawn shares offering resources like webinars can help landlords stay informed.
35:03 - Legislation requirements and risks; necessity of landlord registration on the database, potential fines, prosecutions and stricter regulations.
38:03 - Dawn discusses the lack of enforcement that leaves landlords vulnerable.
41:24 - Sophie shares advice on evaluating processes and fees.
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
The letting agency growth strategies coached by Sally Lawson have helped agents to optimise their agencies and become the business owner they set out to be.
Sally shares an insight into the journey of stepping away from the chaos in the business life and redefining what work life balance means.
In this Agent Rainmaker podcast episode, Sally dives into the real challenges letting agency owners face in achieving work-life balance.
Many agency owners find themselves in a cycle of stress, long hours, and a growing workload that never seems to ease.
Listen along as Sally shares powerful strategies to help you reclaim your time and focus on growth without sacrificing your well-being.
You’ll pick up some ideas of how to step out of daily operations, manage your workload with effective delegation and outsourcing, and develop high-value, low-maintenance services that increase profits.
Discover how to scale your agency profitably, reduce stress, and finally enjoy real time off—yes, even holidays without your work phone.
If you’re ready to grow your business while achieving the life balance you deserve, this episode is for you!
Key Moments
00:00 - Introduction.
00:50 - Sally shares her background about getting out of the businesses.
02:14 - Sally shares what work life balance is.
02:53 - Make a decision to what your work day looks life.
03:48 - Knowing everything is holding you back.
04:47 - What type of life do you want?
06:07 - How to streamline the chaos in the business.
09:25 - Where does this chaos come from?
10:08 - What do letting agents sell? Are you giving away your time?
12:34 - Simplify to amplify your business.
14:06 - No more bespoke services and create systems and processes to run your business.
15:15 - What is going in your terms and conditions?
17:14 - Can you delegate or outsource tasks?
20:02 - Become the business owner you want to be and grow your business.
24:50 - Add revenue with additional services.
28:36 - Delegate effectively and take staff to the next level.
34:28 - Top tip on recruitment to get yourself out of the business.
36:00 Do you see yourself as a business owner or a letting agent?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business.
In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads?
Rhiannon and business partner Sophie Lang have taken their letting agency on an incredible journey since working with Agent Rainmaker. When they first met us, they weren't business owners - and we have seen them go from managing 300 properties to over 1000 properties through growth by acquisitions, making them the largest letting agency in Cornwall. This incredible growth crowned them the Agent Rainmaker's of the Year in 2023.
Our in house lead generation expert Gemma Warne has seen hundreds of leads being generated for letting agency businesses over the past 4 years. Co-director of our sister company Agent Marketer, Gemma has achieved as high as a 54x return on ad spend for letting agency businesses.
Key Moments:
02:28 - Rhiannon shares her background in a Sales and Lettings agency and the transformation of acquiring properties.
03:27 - Gemma shares how she has helped letting agents drive hundreds of leads into their business.
04:08 - How Rhiannon has grown her business with acquisitions.
4:54 - Gemma talks about the benefit of running ads to get different lead types.
06:12 - Rhiannon shares about acquiring other businesses and getting a database.
06:30 - Knowing your customer journey.
07:49 - Talent acquisition and being able to acquire staff from the business.
08:12 - Can AI help to convert leads?
09:38 - Rhiannon discusses the staff benefit from acquisitions.
10:00 - Gemma uncovers AI working leads.
10:41 - Become a recognisable brand and boost your presence for more inquiries into your office.
12:28 - Rhiannon shares about brand awareness with acquiring a student portfolio.
13:47 - Rhiannon discusses the growth in acquisition expansion into new areas.
14:20 - Gemma shares the benefits of running ads for time poor letting agents
17:12 - Do ads have a better return on investment in comparison to acquisitions?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
Sally Lawson's Letting Agency Growth strategies have been proven time and time again to grow estate and letting agency businesses.
In this episode of The Rainmaker Podcast, Sally is joined by Estate & Letting Agent James Allen, as he shares his story of growing his business through our membership programme.
James joined the estate agency world in the late 90's, starting as a junior for a local independent agency. Fast forward to 2005, he then set up his own business, which came with a sea of challenges (as most businesses do!).
James found Agent Rainmaker, and has taken his business from strength to strength as a result of implementing our strategies. He has now achieved over £650,000 additional revenue (148% increase). Follow along on his incredible story with the key moments below.
Key Moments:
01:05 - James shares how he started in this industry
01:31 - How James went on to start his own Estate Agency
02:18 - The challenges James faced when starting his own business
05:13 - James shares his incredible success as a result of implementing Agent Rainmaker strategies
06:49 - Why did James decide to sign up with Agent Rainmaker?
08:56 - How the membership accountability meetings helped James achieve his success
11:44 - What is James' letting agency business like now?
13:25 - Sally shares how being on vs. off "the tools" can make or break your business
14:51 - James shares the difference getting off the tools made for his business
17:01 - The challenges James faced in implementing Agent Rainmaker strategies
18:31 - James shares how it feels to be running a successful business now
19:49 - Sally shares the one thing letting agents keep doing that they shouldn't do
20:35 - James shares his thoughts on how most letting agents operate right now
23:02 - Where to next? James shares his future plans for the business
24:43 - Sally shares the 3 things to grow your estate agency or letting agency business
As mentioned in this episode, we are running our 2 day annual conference for letting agents who want to scale their business. Learn more and book tickets here:
https://www.agentrainmaker.live/?utm_source=social
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
At Agent Rainmaker, we offer Letting Agency Coaching on how to grow your business. Harriet Kirby attended our training, optimised her business and has an incredible story to share as a result...
Her journey has seen her go from being a Director, working as what she calls a "glorified tenancy manager" - stuck on the tools of the day to day operations, to being a business owner with an efficient team growing the business.
Harriet joined Sally in our studio for this podcast episode. Follow along with the key moments below.
Key moments:
00:46 - The challenges Letting Agents face
01:40 - When Harriet found Agent Rainmaker
03:05 - How Harriet became a Director
04:15 - Harriet shares how she was stuck still working on the tools as a "glorified tenancy manager" whilst she was a Director
05:18 - What is the difference between a staff member and a director?
06:07 - Harriet shares how it feels operating as a Director vs. a staff member
06:24 - Harriet shares how her team have responded to the changes in her letting agency
06:55 - Sally shares a common challenge she sees in many letting agents
07:15 - Harriet shares her teams views on her no longer working on the tools
07:36 - Why the change in mindset and taking action is crucial for business growth
08:32 - Common reasons why letting agents do not want to step away from the day to day running of the business
08:49 - What is Harriet's day to day life like now?
09:57 - Harriet shares the growth her business has seen since being on her journey with Agent Rainmaker
12:00 - Harriet shares how optimising her letting agency business has created a ripple effect of change for her personal life (holidays, mum hours and more!)
12:16 - What does the future hold for Harriet's business?
As mentioned in this episode, you can book in a call to speak to one of our team. If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels.
Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month.
Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database.
In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that.
Key Moments
1:08 Making marketing simple for your letting agency
1:25 3 Types of letting agency marketing
4:00 Content Creation for agency
7:06 Letting Agency CRM Systems (Building your database)
8:11 Team based marketing
8:42 Automate Your Digital Marketing
9:33 Building funnels for your letting agency
10:04 Types of avatars letting agents should target
10:54 Best Funnels that convert landlords
12:16 Downloads, guides and webinars
14:12 How we generated £50,000 from one webinar
16:16 Off market funnel
18:31 Guest Vito discusses about off market funnels
22:31 On Market Property funnel
23:49 Statistics from the funnels
In this episode of the Rainmaker podcast, Sally Lawson discusses the challenges Letting Agents are facing in our ever-changing industry.
As a Letting Agency business owner, it can be challenging dealing with the day to day that operating your business throws at you. However, there are ways to overcome the challenges and build a robust system for growth.
Listen along to hear just a handful of the strategies we are teaching on our letting agency coaching sessions, and how with just a slight tweak in your mindset and a few changes made to your business, you too, can get your letting agency moving in the right direction.
a robust business and prepare for the changes to come in the future.
Key moments
0:38 The changing world and RoPA
2:06 The opportunity for revenue so be prepared
2:56 Marketing Strategies
4:05 Legislation
5:01 The value of business database
6:16 Build a robust business
7:04 Own you leads and data
8:46 Control your Marketing
10:11 Prepare your battlefield
11:31 Find the best in the business
11:53 Build your sales team
14:20 Nurture your client
15:17 Simplify your services
17:20 Focus on your avatars
19:54 Systemise you business
21:13 Run the business you want
In this podcast episode, Sally Lawson interviews five Letting Agents who have successfully optimised their Letting Agency business. We hear from Ali Durrant, David Adams, Len Taylor, Harriet Kirby and Samantha Troy who discuss their business growth journey, sharing their mindset of overcoming their doubts and gaining confidence to take action to make the massive changes in their Letting Agency.
Sally is also joined by Lead Generation Specialist, Gemma Warne, who shares revenue statistics from Letting Agents taking on digital marketing and getting more landlords.
Key moments
04:45 Introducing Ali Durrant
06:42 How Ali Converted Landlords
07:48 How To Engage With Your Landlords
09:25 Nurture Your Landlords
10:45 50k Webinar
13:05 Restructuring The Business
16:24 How Letting Agents Can Get More Landlords
20:26 Introducing David Adams
21:57 David Adams Shares About The Business Transformation
26:29 The Mindset of David Adams And His Business
28:31 Introducing Gemma Warne
30:30 Gemma Shares Revenue Statistics
35:21 Introducing Len
36:29 How Len Made 500k Additional Revenue In Five Weeks
40:58 Introducing Harriet Kirby
41:39 Harriet Shares Her Journey After Attending Bootcamp
44:24 How To Get Yourself Out The Business
46:17 Harriet Shares The Results
46:47 Generated 50k Addition Revenue From Funnels
47:33 Introducing Samantha Troy
49:09 Samantha's Business Growth Journey
54:49 Samantha Shares Her Results
Listen along as sally shares some of her top tips for letting agency optimisation to grow profit!
The podcast currently has 79 episodes available.