Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

In this episode of The Rainmaker Podcast, Sally Lawson sits down with David Adams, Managing Director of Cavendish, to reveal how he added £1.4 million in extra revenue to his letting agency without taking on a single new landlord.

Three years ago, David’s business had plateaued. Revenue was flat, profits were under 10%, and growth had stalled. Then one simple change followed by a series of bold optimisations completely transformed his business.

From rewriting contractor terms and charging for inspections to introducing off-market sales and converting let-only landlords into fully managed clients, David shares how his team redefined what’s possible for a modern letting agency.

If you’ve ever felt stuck doing “lettings and management” the way it’s always been done, this episode will show you where the hidden revenue is hiding in plain sight.

Join our free Facebook Group for Letting Agents ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Dawn Bennett of Agent Rainmaker and James Allen of Allen Residential. Two letting agency experts who’ve mastered the art of optimisation, growth, and stepping back from the day-to-day grind.

James shares how he went from working every hour under the sun to running a business that practically runs itself. Tripling turnover, multiplying profit, and finally reclaiming his time. Dawn explains how restructuring operations, redefining roles, and empowering staff can turn chaos into consistency and profit.

Together, they reveal the strategies that let letting agents double their revenue, halve their workload, and create a business that works for them, not the other way around.

If you’ve ever felt trapped in your agency, this episode will show you what’s possible when you stop being an operator and start being a business owner.

Join our free Facebook Group for Letting Agents ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://www.agentrainmaker.live/?utm_source=social

In this episode of The Rainmaker Podcast, Sally Lawson sits down with Rhiannon Llewellyn of Lang Llewellyn & Co. and Robert Love of Abbey Sales & Lettings, two letting agency owners who have collectively completed over a dozen acquisitions between them.

They share what really happens behind the scenes when you buy another agency. From spotting red flags and uncovering hidden skeletons to valuing businesses, retaining landlords, and integrating staff without chaos. Rhiannon reveals how she’s completed six acquisitions in just three years, while Robert shares the key lessons that keep his deals clean, fast, and profitable.

If you’ve ever thought about growing your letting agency through acquisition, this episode pulls back the curtain on exactly how to do it and what to avoid at all costs...

Join our free Facebook Group for Letting Agents ⁠⁠⁠⁠here⁠⁠⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

In this episode of The Rainmaker Podcast, Sally Lawson sits down with Rhiannon Llewellyn of Lang Llewellyn & Co. and Robert Love of Abbey Sales & Lettings, two letting agency owners who have collectively completed over a dozen acquisitions between them.

They share what really happens behind the scenes when you buy another agency. From spotting red flags and uncovering hidden skeletons to valuing businesses, retaining landlords, and integrating staff without chaos. Rhiannon reveals how she’s completed six acquisitions in just three years, while Robert shares the key lessons that keep his deals clean, fast, and profitable.

If you’ve ever thought about growing your letting agency through acquisition, this episode pulls back the curtain on exactly how to do it and what to avoid at all costs...

Join our free Facebook Group for Letting Agents ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sophie Lang of Lang Llewellyn & Co. and David Smith of JMW Solicitors to unpack the Renters’ Rights Bill, one of the most significant pieces of legislation the lettings industry has faced in decades.

Together, they explore what the Bill really means for letting agents and landlords, from the end of fixed-term tenancies and the removal of Section 21 to new rules on rent increases, advance payments, and compliance responsibilities. Sophie shares the practical realities of adapting processes within an agency, while David explains the legal implications and timelines agents must prepare for.

If you want clarity on how to navigate the changes, protect your landlords, and turn compliance into opportunity, this conversation will give you the expert guidance you need.

Join our free Facebook Group for Letting Agents ⁠⁠⁠here⁠⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

In this forward-looking episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne and Jon Charles from Agent Marketer, two experts at the forefront of AI and digital marketing in the property sector.

Together, they explore how artificial intelligence is reshaping lettings: from 24/7 bots that book landlord appointments while you sleep, to reactivating old databases, automating lead nurture, and transforming the economics of agency staffing. They also discuss the cost advantages of AI compared with traditional teams or VAs, and share what the future holds for agencies that embrace or resist this technology.

If you’re ready to evolve, increase appointments, and stay relevant in the AI age, this episode is packed with insights you can’t afford to miss.

Learn more about Agent Marketer:

https://www.agent-marketer.com/

Join our free Facebook Group for Letting Agents ⁠⁠here⁠⁠.

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive

Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue.

In this special episode of The Rainmaker Podcast, taken from our Level Up Launch event, Sally is joined by Ali Durrant and a panel of successful letting agents who have restructured, scaled, and transformed their businesses using modern strategies.

From converting the 82% of landlords not using agents, to scaling profit margins beyond 30%, leveraging AI, launching high-performing funnels, and even acquiring other agencies. This episode is packed with real-world examples and step-by-step tactics.

Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue.

In this episode of The Rainmaker Podcast, Sally is joined once again by international sales expert Tony Morris, a master at helping estate agents scale their instructions, command higher fees, and convert more business without spending a penny more on marketing.

Together, they dive deep into The Real Reason You’re Losing Instructions. Revealing why most agents are missing out on opportunities before the market appraisal stage, and how small shifts in behaviour, confidence, and customer experience can dramatically boost conversions.

From the power of first impressions and meeting all decision makers, to mastering differentiation, commanding your fee with confidence, and converting more instructions with proven scripts and strategies. This episode is packed with practical takeaways you can implement straight away.

If you’re ready to win more instructions, charge your worth, and turn more valuations into signed contracts, this is one you can’t afford to miss.

Key Moments:

01:10 – Why agents really lose instructions

03:12 – First impressions that cost you business

09:08 – The myth of ‘losing on fee’

18:04 – Lessons from overseas agents

20:49 – Converting more instructions

Resources:

Download Tony’s free "47 Strategies To Treble Your Listings" guide ⁠here⁠.

Learn about the "Treble Your Listings Bootcamp" ⁠here⁠.

Join our free Facebook Group for Letting Agents ⁠here⁠.

Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them — through proven strategies that have collectively generated over £78 million in additional revenue.

In this game-changing episode of The Rainmaker Podcast, Sally is joined by international sales expert Tony Morris — a dynamic force in the estate agency world, known for transforming underperforming sales teams into confident, consistent closers.

Now, Sally and Tony have joined forces to co-found Agency Titans — a new business dedicated to helping estate agents grow faster, build high-performance teams, and take control of their revenue with modern, scalable strategies.

From outdated lead gen and undervalued fees to the real reasons most agents are failing to convert — this episode unpacks it all, with powerful insights and practical takeaways you can implement immediately.

If you're ready to stand out in a crowded market, win more instructions, increase your fees, and finally fix your sales department — this is the episode you didn’t know you needed.

Key Moments:

06:15 - Why most estate agents are struggling to win instructions — and the real reason it's not about competition, but about clarity and confidence.
14:47 - The one shift that can increase your instruction conversion rate by 25–30%, even in a saturated or disrupted market.
28:19 - The goldmine in your database: how to recover lost valuations, withdrawn listings and vendor leads you already paid for.
36:41 - How Tony identified the top 47 strategies used by the most successful agents — and why most businesses are only doing a handful.
45:10 - Why your negotiators are struggling with fees — and how to turn them into confident, value-driven sales professionals.

Resources:

Download Tony’s free "47 Strategies To Treble Your Listings" guide here.

Learn about the "Treble Your Listings Bootcamp" here.

Join our free Facebook Group for Letting Agents here.

Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.

In this inspiring episode of The Rainmaker Podcast, Sally is joined by long-time letting agency owner Maxine Lester, who shares the bold changes she made to revolutionise her business.

From reducing her team size by 25% while increasing revenue by 35%, to streamlining operations, embracing outsourcing, and breaking the "we've always done it that way" mindset—Maxine reveals the real story behind building a more profitable, efficient, and empowered agency.

If you're feeling stuck in outdated systems, overstaffed and overwhelmed, or simply want to make your agency work smarter (not harder), this episode is full of practical insights and powerful mindset shifts.

Key Moments covered in this episode:

00:00 – The cost of overstaffing in lettings

02:06 – The mindset shift that changed everything

05:21 – Streamlining processes to boost productivity

07:55 – Embracing outsourcing & building a global team

12:06 – Charging for value & eliminating “free free”

15:21 – Letting go of legacy habits to lead better

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/