Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them — through proven strategies that have collectively generated over £78 million in additional revenue.

In this game-changing episode of The Rainmaker Podcast, Sally is joined by international sales expert Tony Morris — a dynamic force in the estate agency world, known for transforming underperforming sales teams into confident, consistent closers.

Now, Sally and Tony have joined forces to co-found Agency Titans — a new business dedicated to helping estate agents grow faster, build high-performance teams, and take control of their revenue with modern, scalable strategies.

From outdated lead gen and undervalued fees to the real reasons most agents are failing to convert — this episode unpacks it all, with powerful insights and practical takeaways you can implement immediately.

If you're ready to stand out in a crowded market, win more instructions, increase your fees, and finally fix your sales department — this is the episode you didn’t know you needed.

Key Moments:

06:15 - Why most estate agents are struggling to win instructions — and the real reason it's not about competition, but about clarity and confidence.
14:47 - The one shift that can increase your instruction conversion rate by 25–30%, even in a saturated or disrupted market.
28:19 - The goldmine in your database: how to recover lost valuations, withdrawn listings and vendor leads you already paid for.
36:41 - How Tony identified the top 47 strategies used by the most successful agents — and why most businesses are only doing a handful.
45:10 - Why your negotiators are struggling with fees — and how to turn them into confident, value-driven sales professionals.

Resources:

Download Tony’s free "47 Strategies To Treble Your Listings" guide here.

Learn about the "Treble Your Listings Bootcamp" here.

Join our free Facebook Group for Letting Agents here.

Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.

In this inspiring episode of The Rainmaker Podcast, Sally is joined by long-time letting agency owner Maxine Lester, who shares the bold changes she made to revolutionise her business.

From reducing her team size by 25% while increasing revenue by 35%, to streamlining operations, embracing outsourcing, and breaking the "we've always done it that way" mindset—Maxine reveals the real story behind building a more profitable, efficient, and empowered agency.

If you're feeling stuck in outdated systems, overstaffed and overwhelmed, or simply want to make your agency work smarter (not harder), this episode is full of practical insights and powerful mindset shifts.

Key Moments covered in this episode:

00:00 – The cost of overstaffing in lettings

02:06 – The mindset shift that changed everything

05:21 – Streamlining processes to boost productivity

07:55 – Embracing outsourcing & building a global team

12:06 – Charging for value & eliminating “free free”

15:21 – Letting go of legacy habits to lead better

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker.

In this special CEO panel episode of The Rainmaker Podcast, Sally Lawson is joined by leading letting agents—Robert Love, Rhiannon Llewellyn, David Adams, Harriet Kirby, and Philip Boyden.

They share how they transitioned from working in their businesses to leading their businesses, unlocking growth, optimising operations, and successfully delegating key responsibilities.

If you’re struggling to step back and scale up, this episode is packed with game-changing insights.

Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too!

Key Moments covered in this episode:

00:37 - The turning point
02:05 - Overcoming the fear of delegation
05:46 - Shift from an employee mindset to a CEO mindset

07:28 - Building a trustworthy team
11:13 - The challenges of letting go
13:03 - Measuring success after stepping back
14:21 - What’s next for each CEO’s growth journey?

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Sally Lawson has been offering letting agency coaching through Agent Rainmaker since 2016 and as a result, has helped agents add over £78Million additional revenue to their businesses combined.

In this episode of The Rainmaker Podcast we meet Robert Love, a letting agent who began his Agent Rainmaker journey back in 2023. Since then, he has taken his business from strength to strength; streamlining, optimising and adding revenue (£2Million to be exact!).

Listen along to learn how this is possible, and how letting agents (like you) can also easily achieve this success too!

Key Moments covered in this episode:

03:02 - Common challenges letting agents face when managing day-to-day operations.

07:25 - The importance of stepping away from daily tasks to focus on business growth.

10:33 - How to identify bottlenecks in your business and start addressing them.

16:06 - The opportunity cost of handling everything yourself as a business owner.

20:33 - Delegation strategies to lighten your workload and focus on priorities.

24:05 - Why mindset shifts are crucial for transitioning to a business owner role.

27:54 - Steps to build a sustainable and scalable business structure.

Learn more about our Workshop with Sally Lawson here:

https://www.agencyoptimisationworkshop.co.uk/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Our Agent Rainmaker growth strategies, led by Sally Lawson, have revolutionised the way letting agents run their businesses - resulting in £78,000,000 additional revenue added collectively since 2016.

Sally recently hosted a session for Belvoir, where she shared the key challenges letting agents face right now, and the practical steps that can be taken to step back from the day-to-day operation and focus on growing the business.

Listen along to learn how you too, as a business owner, can step back from the daily running of business and free up your time.

Key Moments of this episode:

01:07 - Identifying the key challenges that stop letting agents from prioritising growing their business.

07:27 - Simple ways to delegate tasks, offloading workload without the need for a huge team.

09:46 - Ways you can recognise your top priority and goal in your letting agency.

12:26 - How ot be the business owner that your agency needs you to be.

16:02 - Tips for holding yourself accountable. Learn how to shift your mindset to that of a business owner.

20:19 - Ways you can build a reliable team and business structure.

30:50 - Invest in yourself - why personal development is as crucial as business growth.

We hope you enjoy this episode. If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business.

In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems.

Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape.

Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books!

Key Moments

02:03 - How lead generation has shifted over the decades, from traditional advertising methods to today's online funnels.

04:50 - Gemma shares the steps to generate leads through funnels and attract specific avatars.

06:47 - What is a funnel?

10:34 - Gemma explains how Your Marketing Hub works.

13:08 - The importance of having a database system.

16:14 - How much should you spend on ads to generate leads?

18:30 - How Your Marketing Hub can be a useful tool to track your customer journey.

21:09 - Addressing different landlords and tailoring your marketing approach.

24:19 - Gemma shares a day to day example of generating, following up and nurturing leads to maximise engagement and conversion.

26:34 - How an AI chatbot can assist in communication and attract specific landlord types, enhancing interaction and conversion.

If you're interested in optimising your business, click this link & schedule a call to see how we can help you:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

In this episode of the Rainmaker Podcast, Sally Lawson is joined by industry experts; Sophie Lang Director/owner of Lang Llewellyn & Co and Dawn Bennett, Operations and Compliance Manager here at Agent Rainmaker.

Listen along as they discuss the complex implications of the Renters Rights Bill for letting agents. Discover practical advice, industry insights and actionable steps looking to stay ahead of the Renters Rights Bill.

Key Moments

00:00 - Introduction.

03:19 - Sophie and Dawn discuss whether the legislation balances the needs of landlords and tenants, offering their perspectives on potential challenges.

06:22 - Dawn shares the key impacts around the Renters Rights Bill.

09:02 - Sophie shares what landlords are most fearful of.

10:55 - 2 ways to regain possession of a property.

13:01 - Dawn shares the concerns with evictions and court times.

13:34 - Sophie shares the realisation of limitations of the legislation.

14:42 - Dawn shares the challenges with the headlines compared to the practicalities.

15:33 - Sophie discusses the challenges for tenants and landlord in arrears.

16:20 - Dawn shares the timescales of section 8.

17:33 - Will there be a fixed term tenancy?

17:16 - Sophie discusses the removal of the fixed term tenancy and implications for landlords.

19:18 - How do letting agents prepare for this legislation?

24:59 - Dawn shares the challenges with Section 13 processes.

28:30 - Sophie discusses the value of training staff.

30:51 - How can letting agents educate landlords?

31:39 - Dawn shares offering resources like webinars can help landlords stay informed.

35:03 - Legislation requirements and risks; necessity of landlord registration on the database, potential fines, prosecutions and stricter regulations.

38:03 - Dawn discusses the lack of enforcement that leaves landlords vulnerable.

41:24 - Sophie shares advice on evaluating processes and fees.

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

The letting agency growth strategies coached by Sally Lawson have helped agents to optimise their agencies and become the business owner they set out to be.

Sally shares an insight into the journey of stepping away from the chaos in the business life and redefining what work life balance means.

In this Agent Rainmaker podcast episode, Sally dives into the real challenges letting agency owners face in achieving work-life balance.

Many agency owners find themselves in a cycle of stress, long hours, and a growing workload that never seems to ease.

Listen along as Sally shares powerful strategies to help you reclaim your time and focus on growth without sacrificing your well-being.

You’ll pick up some ideas of how to step out of daily operations, manage your workload with effective delegation and outsourcing, and develop high-value, low-maintenance services that increase profits.

Discover how to scale your agency profitably, reduce stress, and finally enjoy real time off—yes, even holidays without your work phone.

If you’re ready to grow your business while achieving the life balance you deserve, this episode is for you!

Key Moments

00:00 - Introduction.

00:50 - Sally shares her background about getting out of the businesses.

02:14 - Sally shares what work life balance is.

02:53 - Make a decision to what your work day looks life.

03:48 - Knowing everything is holding you back.

04:47 - What type of life do you want?

06:07 - How to streamline the chaos in the business.

09:25 - Where does this chaos come from?

10:08 - What do letting agents sell? Are you giving away your time?

12:34 - Simplify to amplify your business.

14:06 - No more bespoke services and create systems and processes to run your business.

15:15 - What is going in your terms and conditions?

17:14 - Can you delegate or outsource tasks?

20:02 - Become the business owner you want to be and grow your business.

24:50 - Add revenue with additional services.

28:36 - Delegate effectively and take staff to the next level.

34:28 - Top tip on recruitment to get yourself out of the business.

36:00 Do you see yourself as a business owner or a letting agent?

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business.

In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads?

Rhiannon and business partner Sophie Lang have taken their letting agency on an incredible journey since working with Agent Rainmaker. When they first met us, they weren't business owners - and we have seen them go from managing 300 properties to over 1000 properties through growth by acquisitions, making them the largest letting agency in Cornwall. This incredible growth crowned them the Agent Rainmaker's of the Year in 2023.

Our in house lead generation expert Gemma Warne has seen hundreds of leads being generated for letting agency businesses over the past 4 years. Co-director of our sister company Agent Marketer, Gemma has achieved as high as a 54x return on ad spend for letting agency businesses.

Key Moments:

02:28 - Rhiannon shares her background in a Sales and Lettings agency and the transformation of acquiring properties.

03:27 - Gemma shares how she has helped letting agents drive hundreds of leads into their business.

04:08 - How Rhiannon has grown her business with acquisitions.

4:54 - Gemma talks about the benefit of running ads to get different lead types.

06:12 - Rhiannon shares about acquiring other businesses and getting a database.

06:30 - Knowing your customer journey.

07:49 - Talent acquisition and being able to acquire staff from the business.

08:12 - Can AI help to convert leads?

09:38 - Rhiannon discusses the staff benefit from acquisitions.

10:00 - Gemma uncovers AI working leads.

10:41 - Become a recognisable brand and boost your presence for more inquiries into your office.

12:28 - Rhiannon shares about brand awareness with acquiring a student portfolio.

13:47 - Rhiannon discusses the growth in acquisition expansion into new areas.

14:20 - Gemma shares the benefits of running ads for time poor letting agents

17:12 - Do ads have a better return on investment in comparison to acquisitions?

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

Sally Lawson's Letting Agency Growth strategies have been proven time and time again to grow estate and letting agency businesses.

In this episode of The Rainmaker Podcast, Sally is joined by Estate & Letting Agent James Allen, as he shares his story of growing his business through our membership programme.

James joined the estate agency world in the late 90's, starting as a junior for a local independent agency. Fast forward to 2005, he then set up his own business, which came with a sea of challenges (as most businesses do!).

James found Agent Rainmaker, and has taken his business from strength to strength as a result of implementing our strategies. He has now achieved over £650,000 additional revenue (148% increase). Follow along on his incredible story with the key moments below.

Key Moments:

01:05 - James shares how he started in this industry

01:31 - How James went on to start his own Estate Agency

02:18 - The challenges James faced when starting his own business

05:13 - James shares his incredible success as a result of implementing Agent Rainmaker strategies

06:49 - Why did James decide to sign up with Agent Rainmaker?

08:56 - How the membership accountability meetings helped James achieve his success

11:44 - What is James' letting agency business like now?

13:25 - Sally shares how being on vs. off "the tools" can make or break your business

14:51 - James shares the difference getting off the tools made for his business

17:01 - The challenges James faced in implementing Agent Rainmaker strategies

18:31 - James shares how it feels to be running a successful business now

19:49 - Sally shares the one thing letting agents keep doing that they shouldn't do

20:35 - James shares his thoughts on how most letting agents operate right now

23:02 - Where to next? James shares his future plans for the business

24:43 - Sally shares the 3 things to grow your estate agency or letting agency business

As mentioned in this episode, we are running our 2 day annual conference for letting agents who want to scale their business. Learn more and book tickets here:

https://www.agentrainmaker.live/?utm_source=social

If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/