At Agent Rainmaker, we offer Letting Agency Coaching on how to grow your business. Harriet Kirby attended our training, optimised her business and has an incredible story to share as a result...

Her journey has seen her go from being a Director, working as what she calls a "glorified tenancy manager" - stuck on the tools of the day to day operations, to being a business owner with an efficient team growing the business.

Harriet joined Sally in our studio for this podcast episode. Follow along with the key moments below.

Key moments:

00:46 - The challenges Letting Agents face

01:40 - When Harriet found Agent Rainmaker

03:05 - How Harriet became a Director

04:15 - Harriet shares how she was stuck still working on the tools as a "glorified tenancy manager" whilst she was a Director

05:18 - What is the difference between a staff member and a director?

06:07 - Harriet shares how it feels operating as a Director vs. a staff member

06:24 - Harriet shares how her team have responded to the changes in her letting agency

06:55 - Sally shares a common challenge she sees in many letting agents

07:15 - Harriet shares her teams views on her no longer working on the tools

07:36 - Why the change in mindset and taking action is crucial for business growth

08:32 - Common reasons why letting agents do not want to step away from the day to day running of the business

08:49 - What is Harriet's day to day life like now?

09:57 - Harriet shares the growth her business has seen since being on her journey with Agent Rainmaker

12:00 - Harriet shares how optimising her letting agency business has created a ripple effect of change for her personal life (holidays, mum hours and more!)

12:16 - What does the future hold for Harriet's business?

As mentioned in this episode, you can book in a call to speak to one of our team. If you feel your business needs some optimisation, click this link to schedule a call in our diary:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/

In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels.

Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month.

Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database.

In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that.

Key Moments

1:08 Making marketing simple for your letting agency

1:25 3 Types of letting agency marketing

4:00 Content Creation for agency

7:06 Letting Agency CRM Systems (Building your database)

8:11 Team based marketing

8:42 Automate Your Digital Marketing

9:33 Building funnels for your letting agency

10:04 Types of avatars letting agents should target

10:54 Best Funnels that convert landlords

12:16 Downloads, guides and webinars

14:12 How we generated £50,000 from one webinar

16:16 Off market funnel

18:31 Guest Vito discusses about off market funnels

22:31 On Market Property funnel

23:49 Statistics from the funnels

In this episode of the Rainmaker podcast, Sally Lawson discusses the challenges Letting Agents are facing in our ever-changing industry.

As a Letting Agency business owner, it can be challenging dealing with the day to day that operating your business throws at you. However, there are ways to overcome the challenges and build a robust system for growth.

Listen along to hear just a handful of the strategies we are teaching on our letting agency coaching sessions, and how with just a slight tweak in your mindset and a few changes made to your business, you too, can get your letting agency moving in the right direction.

a robust business and prepare for the changes to come in the future.

Key moments

0:38 The changing world and RoPA

2:06 The opportunity for revenue so be prepared

2:56 Marketing Strategies

4:05 Legislation

5:01 The value of business database

6:16 Build a robust business

7:04 Own you leads and data

8:46 Control your Marketing

10:11 Prepare your battlefield

11:31 Find the best in the business

11:53 Build your sales team

14:20 Nurture your client

15:17 Simplify your services

17:20 Focus on your avatars

19:54 Systemise you business

21:13 Run the business you want

In this podcast episode, Sally Lawson interviews five Letting Agents who have successfully optimised their Letting Agency business. We hear from Ali Durrant, David Adams, Len Taylor, Harriet Kirby and Samantha Troy who discuss their business growth journey, sharing their mindset of overcoming their doubts and gaining confidence to take action to make the massive changes in their Letting Agency.

Sally is also joined by Lead Generation Specialist, Gemma Warne, who shares revenue statistics from Letting Agents taking on digital marketing and getting more landlords.

Key moments

04:45 Introducing Ali Durrant

06:42 How Ali Converted Landlords

07:48 How To Engage With Your Landlords

09:25 Nurture Your Landlords

10:45 50k Webinar

13:05 Restructuring The Business

16:24 How Letting Agents Can Get More Landlords

20:26 Introducing David Adams

21:57 David Adams Shares About The Business Transformation

26:29 The Mindset of David Adams And His Business

28:31 Introducing Gemma Warne

30:30 Gemma Shares Revenue Statistics

35:21 Introducing Len

36:29 How Len Made 500k Additional Revenue In Five Weeks

40:58 Introducing Harriet Kirby

41:39 Harriet Shares Her Journey After Attending Bootcamp

44:24 How To Get Yourself Out The Business

46:17 Harriet Shares The Results

46:47 Generated 50k Addition Revenue From Funnels

47:33 Introducing Samantha Troy

49:09 Samantha's Business Growth Journey

54:49 Samantha Shares Her Results

Listen along as sally shares some of her top tips for letting agency optimisation to grow profit!

Letting Agents; Sam and Adam share their inspiring journey of how they generated £354,000 in just 8 weeks for their Letting Agency from an acquisition.

The duo attended one of our events and have fine tuned their business - costing them nothing to implement, leading them to huge growth.

Join Sally as she interviews Letting Agent; Samantha Troy - sharing her fantastic story of how she grew her managed stock from 25 - 122 properties, whilst adding £120k additional revenue (all in just 6 months!)

Samantha attended our legendary Bootcamp in 2023 and took her Letting Agency on a growth journey, and has now transformed her business and life as a result.

Listen along as Philip and Paul from Boydens share their incredible story of how they have added £362,000 additional revenue into their letting agency in 9 months.

The duo attended our legendary Bootcamp and have taken their business on a complete optimisation journey - including adding £40,000 with just one strategy!

Harriet has been on an incredible journey with Agent Rainmaker, taking her business from strength to strength. Here she shares how she added £162,000 additional revenue to her letting agency in just 4 months.

In this episode, Sally shares many ways Letting Agents can generate more revenue for their business. Listen along and learn her top marketing strategies, as well as how you can create multiple service level offerings for different Landlord types in your area.