In this episode of The Rainmaker Podcast, Sally Lawson is joined by Harriet Kirby of Richard James Estates and Ali Durrant of Concentric Sales & Lettings. Two letting agency leaders who have mastered the art of using education to win landlords and grow their businesses.

Harriet reveals how running in-person landlord seminars has generated over £500,000 in additional income, while Ali shares how his quarterly webinars consistently deliver a 45x return on ad spend, all by educating self-managing landlords about compliance, legislation, and market changes.

Together, they break down the real systems behind seminars and webinars, from how to attract the right landlords, handle nerves and tech hiccups, to the exact steps that turn attendees into loyal, fully managed clients.

If you’re ready to position yourself as the go-to expert in your area and build a steady pipeline of landlords. This episode shows you the proven system that actually works.