Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business.

In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems.

Listen along as Sally and Gemma discuss the evolution of lead generation and marketing for letting agents from the 90's to today's digital landscape.

Gemma also shares practical steps for generating leads using online funnels, explains how to attract the right client avatars, and reveals the brand new AI tool you can use to convert more leads into landlords on your books!

Key Moments

02:03 - How lead generation has shifted over the decades, from traditional advertising methods to today's online funnels.

04:50 - Gemma shares the steps to generate leads through funnels and attract specific avatars.

06:47 - What is a funnel?

10:34 - Gemma explains how Your Marketing Hub works.

13:08 - The importance of having a database system.

16:14 - How much should you spend on ads to generate leads?

18:30 - How Your Marketing Hub can be a useful tool to track your customer journey.

21:09 - Addressing different landlords and tailoring your marketing approach.

24:19 - Gemma shares a day to day example of generating, following up and nurturing leads to maximise engagement and conversion.

26:34 - How an AI chatbot can assist in communication and attract specific landlord types, enhancing interaction and conversion.

If you're interested in optimising your business, click this link & schedule a call to see how we can help you:

https://www.lettingagency.training/sales-page-336836601695207822274

Download our free Ultimate Letting Agency Growth Guide:

https://www.lettingagency.training/54-ways-website1623165073122

Join our free Facebook Group for Letting Agents:

https://www.facebook.com/groups/agentrainmaker/