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Brendan Reid shares a candid “from the trenches” story of losing more than 50 kg (111 lb) in under two years—and, just as importantly, rebuilding his trust in himself along the way. A former broadcaster turned software developer based in Dunedin, Brendan describes a lifelong struggle with weight, the shame and “try harder” messaging, and the moment he realised the issue wasn’t a character flaw—it was the advice. After being pointed toward Professor Tim Noakes and a low-carb approach, Brendan ran a deliberate self-experiment: change the food first, track the results, and let hunger be the guide. The payoff wasn’t just the scale—it was satiety, routine, confidence, and a practical framework for staying the course when life (and “eat normal”) pressure shows up.

Highlights / topics covered

• Why “eat less, move more” failed him—and what shifted when the food changed first
• The early wins: scales, clothing fit, and appetite finally calming down
• “Success over compliance”: choosing what works over what’s orthodox
• Building guardrails: simple routines, fewer decisions, and sustainable structure
• Navigating social pressure, setbacks, and the long game of metabolic health

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