Brent Boitano didn’t scale his excavation business by taking every job that came his way—he grew by getting crystal clear on what he doesn’t do. In this episode, Brent shares the overlooked power of saying “no,” how he built trust in a small-town market, and why focusing on quality over volume has paid off for Boitano Excavation.

Brent also opens up about what it takes to hire people who show up with the right mindset—and why you shouldn’t expect your employees to care as much as you do. If you're running a growing excavation or land services business, this is a no-BS conversation you’ll want to hear.

Takeaways:✅Don’t chase every dollar – Brent explains why turning down the wrong jobs has helped him build a more sustainable, high-quality business.

✅Be the guy who gets the call back – His strategy is simple: show up on time, do great work, and don’t disappear.

✅Hiring mindset over skillset – Brent looks for workers who want to learn and take pride in doing things the right way—even if they’ve never run a machine before.

✅Reputation is your best marketing – In a small community, word-of-mouth can make or break your business. Brent shares how to earn trust job after job.

✅Let go of the growth-for-growth’s-sake mindset – Brent’s business is profitable and respected because he’s not trying to do it all.
Why it Matters:If you’re tired of burnout and want to build a business that lasts, Brent’s approach to boundaries, hiring, and quality-first work is a game plan worth hearing.

Links:

🔹 Visit Boitano Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=100054446142567

🔹 Shop American-Made Attachments: ⁠https://skidsteernation.com/⁠

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: ⁠https://www.getthrottledup.com/