FP&A Today

Brent Dykes: People Hear Statistics, But they Feel Stories

Listen Later

In this episode we are joined by Brent Dykes, the bestselling author of Effective Data Storytelling (Wiley, 2020), founder of Analytics Hero, and Forbes contributor. He has helped  thousands of finance leaders at companies including Microsoft, IKEA, Nike, Sony,  and Pfizer, enhance their data storytelling, visualization, and interpretation skills. “I strive to ensure analytics is always aligned with business priorities and maximizing business value.“


In this episode Brent Dykes says: “One of the things that I saw quickly was that a lot of people struggled to communicate their findings and, and their insights, uh, around data. And I would go to conferences and I’d see people present data, and I’d be horrified by what I’d see. It’s just overwhelming,data dumps. And that really flagged for me in my mind that there’s a real opportunity here to do better.”

  • Early college days choosing between marketing vs accounting as my focus 
  • The aspects of humans that AI and machines can’t replicate
  • Business consultant at Adobe for 12 years and Domo 
  • Effective Data Storytelling
  • The evolution of data 
  • Evolving perspective of finance and analytics
  • Value AI vs Humans 
  • Lessons from coaching and mentoring companies on their story 
  • Challenges of data storytelling in large and small companies 
  • The biggest challenges in data storytelling
  • What do you do when your story is contradictory to what their bosses want to hear
  • Recommendations for tools and systems to up your data maturity 
  • Why Excel’s a great starting point

    • https://www.effectivedatastorytelling.com/contact

    https://www.linkedin.com/in/brentdykes

    Effective Data Storytelling (Wiley, 2020)

    ...more
    View all episodesView all episodes
    Download on the App Store
    FP&A TodayBy Glenn Hopper
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings

    More shows like FP&A Today

    View all
    Accounting Best Practices with Steve Bragg by Steve Bragg

    Accounting Best Practices with Steve Bragg

    255 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,865 Listeners

    The McKinsey Podcast by McKinsey & Company

    The McKinsey Podcast

    379 Listeners

    TED Business by TED

    TED Business

    1,106 Listeners

    CFO THOUGHT LEADER by The Future of Finance is Listening

    CFO THOUGHT LEADER

    118 Listeners

    Cold Call by HBR Presents / Brian Kenny

    Cold Call

    195 Listeners

    The Accounting Podcast by Blake Oliver & David Leary

    The Accounting Podcast

    338 Listeners

    Women at Work by Harvard Business Review

    Women at Work

    1,388 Listeners

    Inside the Strategy Room by McKinsey & Company

    Inside the Strategy Room

    166 Listeners

    Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

    Think Fast Talk Smart: Communication Techniques

    772 Listeners

    Business Breakdowns by Colossus | Investing & Business Podcasts

    Business Breakdowns

    345 Listeners

    WorkLab by Microsoft

    WorkLab

    57 Listeners

    HBR On Strategy by Harvard Business Review

    HBR On Strategy

    73 Listeners

    Financial Modeler's Corner by Paul Barnhurst AKA The FP&A Guy

    Financial Modeler's Corner

    16 Listeners

    FP&A Tomorrow by Paul Barnhurst

    FP&A Tomorrow

    24 Listeners