FP&A Today

Brent Dykes: People Hear Statistics, But they Feel Stories

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In this episode we are joined by Brent Dykes, the bestselling author of Effective Data Storytelling (Wiley, 2020), founder of Analytics Hero, and Forbes contributor. He has helped  thousands of finance leaders at companies including Microsoft, IKEA, Nike, Sony,  and Pfizer, enhance their data storytelling, visualization, and interpretation skills. “I strive to ensure analytics is always aligned with business priorities and maximizing business value.“


In this episode Brent Dykes says: “One of the things that I saw quickly was that a lot of people struggled to communicate their findings and, and their insights, uh, around data. And I would go to conferences and I’d see people present data, and I’d be horrified by what I’d see. It’s just overwhelming,data dumps. And that really flagged for me in my mind that there’s a real opportunity here to do better.”

  • Early college days choosing between marketing vs accounting as my focus 
  • The aspects of humans that AI and machines can’t replicate
  • Business consultant at Adobe for 12 years and Domo 
  • Effective Data Storytelling
  • The evolution of data 
  • Evolving perspective of finance and analytics
  • Value AI vs Humans 
  • Lessons from coaching and mentoring companies on their story 
  • Challenges of data storytelling in large and small companies 
  • The biggest challenges in data storytelling
  • What do you do when your story is contradictory to what their bosses want to hear
  • Recommendations for tools and systems to up your data maturity 
  • Why Excel’s a great starting point

    • https://www.effectivedatastorytelling.com/contact

    https://www.linkedin.com/in/brentdykes

    Effective Data Storytelling (Wiley, 2020)

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