Marni Wahlquist of Odell Brewing Co. interviews Alyssa Hoberer of Full Frame Beer.

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This Episode is Sponsored by:

Sennos
Sennos just changed the fermentation intelligence game—again. Their new Intelligent Fusion Module packs five high-precision sensors—pH, pressure, temperature, dissolved oxygen, and conductivity—into a single compact module. One tank port and complete fermentation visibility. And, it's built to evolve. New sensing capabilities will be added over time, so your SennosM3 gets smarter as brewing science advances. Stop patching together multiple devices. Invest in an intelligence platform built for what's next. Visit sennos.com

Malteurop Malting Company
Malteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC's commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at [email protected] or (844) 546-MALT (6258) for questions or to place your order.

John I. Haas
When every pound of hops matters, brewers need products that work harder in the brewhouse. LupoMAX® was engineered to deliver concentrated lupulin, intense aroma expression, and reduced process loss, helping breweries improve yields while maintaining true-to-type hop character. Available in standout varieties like Citra®, Mosaic®, Krush®, and more, LupoMAX gives brewers a smarter path to bold flavor and operational efficiency. Talk with your Haas Sales Representative or visit lupohops.com for details.

Ollie
You’re paying too much to process your invoices. Look, it’s not your fault. It’s just because you’re not using Pay Smart yet.

Most breweries are stuck with platforms designed for general small businesses, not the craft industry.  That’s why Pay Smart was built. It’s the new payments solution that is fully integrated into leading brewery software like Ekos and Ollie. That means less time chasing payments, fewer workarounds, and more money saved. Want to see how much you can save?Head over to save.withPaySmart.com to learn more and claim an incredible launch offer.

All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.

• Host: Marni Wahlquist 
• Guest: Alyssa Hoberer
• Sponsor:  Ollie, Sennos, John I. Haas, Malteurop,
• Tags: Brewing, Colorado, Inspiration, Growth, Lager, Business
• Photo Credits: Marni Wahlquist and Alyssa Hoberer

The following music was used for this media project:
Music: Hip Hop Intro 06 by TaigaSoundProd
Free download: https://filmmusic.io/song/9533-hip-hop-intro-06
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod