Brick & Brand

Brick & Brand is on the road to Vegas this week for the biggest retail real estate convention in the country! ICSC Vegas is equal parts networking event, psychological experiment, and endurance sport. In this episode, we unpack the chaos, ego, exhaustion, and strange energy behind commercial real estate's biggest week of the year.

This week on Brick & Brand, the guest seat got flipped.

Delaney Roche — commercial real estate broker, entrepreneur, and co-founder of Brick & Brand — opened up about what it actually feels like building two businesses in your 20's while trying to keep pace with an industry built on perception, confidence, and pressure. Growing up as the middle child — the "forgotten" child in many ways — meant mastering independence early. Self-sufficiency stopped being a trait and became survival instinct. That mentality followed directly into business: work harder, move faster, need less, keep pushing.

But there's a side of ambition people rarely talk about publicly. The relationships that fade when your priorities change. The pressure of trying to look established before you fully feel it internally. The exhaustion of turning ambition into identity. This is the unfiltered internal dialogue behind ambition, pressure, and performance.

This week on Brick & Brand, we sit down with Lauren Fields, founder of Fieldswell, to unpack how she's building a brand at the intersection of wellness, personal growth, community, and business. From coaching and content to The Wellness Sanctuary and live experiences, Lauren shares the real story behind creating a modern wellness ecosystem rooted in alignment, human potential, and meaningful connection.

We get into authenticity vs. monetization, why most wellness brands feel surface-level and forgettable, building real community in a digital world, and what it actually takes to scale a mission-driven brand without losing the soul of it along the way. This one goes way deeper than wellness — it's about identity, ambition, purpose, and building a life that actually feels good behind the scenes.

Fieldswell

This week on Brick & Brand, we sit down with Ryan Romo — co-founder and managing partner of RFP Homes.

Ryan built RFP Homes through relentless cold calling, consistency, and a willingness to do the work most people avoid. What started as a wholesale operation has evolved into a fast-growing real estate company built around systems, recruiting, media, and scale.

We talk about the realities of building in real estate, creating a personal brand that actually drives business, hiring A-level talent, and what it takes to grow a company without losing the edge that built it in the first place.

RFP Homes

This week on Brick & Brand, we sit down with Michael Ramsey — co-founder of STRONG Pilates.

Michael didn't just build another Pilates concept—he redefined the category. From scaling top-performing F45 studios to launching a globally recognized fitness brand, this is a real look at what it takes to create something that actually cuts through.

This is what it looks like when a brand goes from idea to global movement—and the pressure, discipline, and decisions it takes to not lose it along the way.

STRONG Pilates

This week on Brick & Brand, we sit down with Noelia Burns — founder of The Burns Collective.

Noelia didn't start with a lease—she started with a point of view. From pop-ups to building a loyal community, to launching San Diego's first faith-based Pilates studio, this is a real look at what it takes to carve out something different in a crowded market.

We get into the strategy behind going niche, the tradeoffs that come with it, and why trying to reach everyone is usually the fastest way to reach no one.

If you're building anything—this is a real look at what happens when you stop trying to be everything to everyone and get specific.

The Burns Collective

This week on Brick & Brand, we're doing something different.

An exclusive conversation with our very own co-founder, Bretley Roche.

No filters. No polished version. Just the reality behind building something from nothing.

We get into the deals that didn't land, the uncertainty that doesn't go away, and what it feels like to build an empire in real time with no safety net.

This is the side of it people don't see. It's raw. It's uncomfortable. And it's easily one of the most honest conversations we've ever had.

If you think you know what it takes to build something — listen to this.

This one is different.

Bretley Roche

Donald Short on Leaving Coca-Cola, Building ROXOR, and Betting on Yourself

This week on Brick & Brand, we sit down with Donald Short — former Coca-Cola executive turned founder of ROXOR Spirits.

Donald shares what it really looks like to walk away from global scale and stability to start from scratch in one of the toughest industries out there. From navigating the brutal realities of distribution and retail to building a brand with intention from the ground up, this is an inside look at what it takes to actually get on the shelf—and stay there.

We also put him in the hot seat: tough calls on capital, growth, and staying true to the vision when real money is on the table. If you're building anything—this one hits.

ROXOR

"Growth at all costs" sounds good until it costs your brand. This week on Brick & Brand, Etoile Farr, founder of RAW Hair & Co., shares how she built a profitable and sustainable business without sacrificing her brand's values. She discusses how she landed her first 100 clients, made tough staffing decisions, and chose sustainability even when it hurt the bottom line. Etoile is redefining the beauty industry and opening up for the first time about what it takes to succeed as a young, female entrepreneur.

No fluff. Real insights into what makes a brand succeed—or quietly fall apart. Pull up a seat, you won't want to miss this.

RAW Hair & Co.

Bhadresh Trivedi on Playing the Long Game

This week on Brick & Brand, we sit down with Bhadresh Trivedi — Founder & CEO of FrostFire Capital and a quiet force behind some of North Texas' most strategic land plays.

Bhadresh's story starts far from where he is today—moving his family to the U.S. from India with no money and working for $4.99/hour at TJ Maxx. Through discipline, relentless work ethic, and a refusal to quit, he's built a multi-million dollar land business by identifying opportunities before the market catches up.

If you're starting from scratch, navigating setbacks, or looking for the inspiration to keep going — this episode is for you.

FrostFire Capital