The Glossy Podcast

Brideside CEO Nicole Staple on navigating the postponed wedding season


Listen Later

Brideside co-founder and CEO Nicole Staple predicts there will be a wedding boom as the threat of coronavirus subsides. "We are seeing pretty overwhelming data that suggests women are postponing -- not canceling -- weddings," Staple said on the Glossy Podcast.

But she isn't sitting back and waiting for the upswing. Launched in 2012, the company went from selling bridesmaid dresses exclusively to offering wedding dresses, as well, both via e-commerce and showrooms -- that is, until the pandemic hit. Now it's working to bring the physical shopping experience online.

"We decided on a Thursday to shut down our showrooms that weekend, and by Tuesday, we had a fully launched virtual appointment platform," Staple said.

Brideside has done about 1,000 virtual appointments in a six-week period, according to Staple. She also talked about the need in the market for inclusive sizing, the outsized importance of Instagram and the fact that there may be more "groomzillas" than "bridezillas."

...more
View all episodesView all episodes
Download on the App Store

The Glossy PodcastBy Glossy

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

257 ratings


More shows like The Glossy Podcast

View all
Breaking Beauty Podcast by Dear Media, Jill Dunn and Carlene Higgins

Breaking Beauty Podcast

921 Listeners

The Business of Fashion Podcast by The Business of Fashion

The Business of Fashion Podcast

588 Listeners

Second Life by Second Life

Second Life

2,867 Listeners

Dressed: The History of Fashion by Dressed Media

Dressed: The History of Fashion

1,504 Listeners

the goop podcast by gwyneth paltrow

the goop podcast

6,722 Listeners

The Glossy Beauty Podcast by Glossy

The Glossy Beauty Podcast

161 Listeners

Let's Get Dressed by Liv Perez

Let's Get Dressed

270 Listeners

Gloss Angeles by Kirbie Johnson and Sara Tan

Gloss Angeles

733 Listeners

The Run-Through with Vogue by Vogue

The Run-Through with Vogue

714 Listeners

Every Outfit by Every Outfit

Every Outfit

1,084 Listeners

The Who What Wear Podcast by Who What Wear

The Who What Wear Podcast

101 Listeners

Lipstick on the Rim by Sony Music Entertainment

Lipstick on the Rim

1,046 Listeners

The Debrief by The Business of Fashion

The Debrief

46 Listeners

Fashion People by Audacy | Puck

Fashion People

246 Listeners

Fashion Neurosis with Bella Freud by Bella Freud

Fashion Neurosis with Bella Freud

297 Listeners

The Burnouts with Phoebe & Sophia by Phoebe Gates & Sophia Kianni

The Burnouts with Phoebe & Sophia

57 Listeners