In a recent episode of the “At Your Convenience” podcast, CSP’s Abbey Lewis hosted Heather Potter, Reynolds American trade marketing account executive for Casey’s, and Joi Notice-Brooks, senior manager of trade marketing at Reynolds American, for a discussion on trade marketing and its impact on convenience retail. The conversation explores how Reynolds’ trade marketing team bridges the gap between commercial strategies and retail execution, ensuring seamless product launches and effective category management.

The conversation highlights the evolution of the nicotine category, including the rapid growth of modern oral products and the importance of innovation in meeting adult consumer preferences. They also share key success factors from Reynolds’ partnership with Casey’s, emphasizing collaboration, transparency and data-driven strategies to drive sustainable growth and enhance in-store experiences.