The front desk team is essential to the success of any salon company. And yet customer service and retention are pain points for many salon companies. "No one should feel like they're 'just' a front desk person," says Summit salon coach and front desk trainer Rose Coitrone. And if trained, respected and incentivized appropriately, the front desk can be a sales powerhouse. 

 In this conversation, Rose and Blake get into:

• Why a front desk staff person should be able to "play a stylist" 
• Creating a bond between the front desk and stylists, and the front desk and guests
• Sales scripts that come across as authentic offerings 
• Research-based incentives that boost retention including yearly pay raises and time off 
• Expanding jobs of front desk staff with roles like social media and hospitality

Learn more about Rose and book a 30 minute discovery call. 

Follow her on IG @rosecoitrone.

Email her at [email protected]. 

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. 

SUMM IT UP  is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected]. 

Visit us at SummitSalon.com  to connect with others in the industry. 

SUMM IT UP is produced and edited by Andrea Muraskin. The executive producer is Tim Fisk.