The Dealer Playbook

Brooke Furniss: Modern Dealers Need Modern Leaders


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Brooke Furniss is the President/Founder of BZ Consultants Group and host of the Facts Not Feelings automotive podcast. In this episode of the show, aside from talking about her obsession with Nike sneakers, we explore the attributes of successful leaders within the retail car business.

Key takeaways about leadership in the modern retail car business:

09:20 - Brooke and Michael talk about the differences between North American leadership culture and what she observed while living abroad. Do places like Japan have the same "hustle" mentality that we've adopted in the West?

14:14 - Are the needs of leadership with the car dealership evolving? Brooke shares her thoughts about the current leadership needs and where things are leaning in that regard. Brooke points out that there is still a divide in the industry's understanding of the term leadership. There are still many who blur the lines between management and leadership, but Brooke submits that those are two very different responsibilities.

15:02 - Do top-performing car sales professionals make good managers or leaders? Not necessarily. Why? Often it's because car sales professionals have only had to focus on their performance but carry no responsibility for their peers.

15:34 - Great leaders are constantly learning and seeking growth. They refuse to remain stagnant in their way of thinking and are always looking for opportunities to serve their employees.

18:45 - Leaders are good about finding people who are better than them at specific jobs. To do so effectively means that we must remove ego from the equation. Delegation is not easy for those that have always done everything themselves because it requires inherent trust in the members of the leader's team.

21:22 - Brooke shares her thoughts about where leaders should focus within the next 12 - 24 months.

Listen to the full episode for even more insights and context from Brooke Furniss!

Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

👉 Thanks, Brooke Furniss!

If you enjoyed this episode featuring Brooke Furniss, support us by clicking the links!

  • LinkedIn: https://www.linkedin.com/in/brookefurniss/
  • Facts Not Feelings Podcast: https://podcasts.apple.com/us/podcast/facts-not-feelings-with-brooke-c-furniss/id1609639468
👉 Connect with Michael Cirillo
  • LinkedIn: https://www.linkedin.com/in/michaelcirillo
👉 Untangle your dealership marketing with FlexDealer!

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The Dealer PlaybookBy Michael Cirillo

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