I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.

My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.

"People are making a decision in 2.5 seconds whether or not they are going to scroll or they're going to keep watching a video."

IN THIS EPISODE

• Hilary's background and how she started honing in on the currency of attention.

• The power of doing your research and applying it correctly.

• What is short form content and why has it gained so much momentum?

• The biggest mistakes people make when creating short form content.

• The important of intentionality.

• The 3 things a video needs in order to do well.

• What defines a successful video?

• The most overlooked piece of video creation.

• How we are served content on social media and how to use that for your advantage.

• Creating bingeable content that leads to conversions within your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Hilary

Website: www.attenioneers.com

Book a free strategy call: www.attentioneers.com/freecall