In this episode, I sit down with Dr. Lynn Hellerstein, owner of Hellerstein & Brenner Vision Center, author, and podcast host to discuss the tools and strategies needed for growing a binocular vision and vision therapy practice.

Key Takeaways:

1. Starting a VT practice can be intimating. Starting small and slowly scaling by adding services and space is a great way to get started. You do not need all the space and all the technology available to get started.
2. Success in VT practice relies on referrals. Referrals depend on relationships that you build with those in your community - teachers, educators, psychologists, neurologists, other ODs, and more. Always follow up with a report and take the time to understand their role in children or adults that need VT services. Consider speaking opportunities in your community. 
3. Don't be afraid to market your VT services for the practice. Share your message through your website, social media, Google ads, newsletters, books, and more!
4. Track and manage your numbers, trust your gut. 
5. Don't let your space confine you and impact your patient experience, but don't move before you're ready.

What Lynn is reading:

• From Strength to Strength by Arthur Brooks

Find out more about Dr. Hellerstein's books and podcast!