Meet Rich Lee, owner of Home Pride Construction, located in Pacifica, California. Born into the construction industry, Rich shares his journey from working alongside his father as a young laborer to eventually taking over the family business. When the 2008 financial crisis hit, Rich pivoted the company’s focus from speculative development to customer-driven projects, emphasizing quality work and maintaining a strong local reputation. Through trial, error, and lessons from coaching groups, Rich learned the importance of setting clear project expectations, managing cash flow, and building reliable systems to support sustainable growth. Today, Rich balances hands-on work with strategic management, focusing on scaling Home Pride Construction while staying true to the company’s roots.  

 

Here are some of the key takeaways from our discussion with Rich:

• Setting clear expectations upfront
• Investing in systems to scale
• Cultivating strong subcontractor relationships

 

Learn more about Home Pride Construction here: https://homeprideinc.com/ Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com